Responsibilities

• Write, edit and proof engaging multichannel copy for brand and promotional campaigns and BAU. Ensure campaign message, product USPs and customer mindset are at the forefront of communications.
• Contribute to creative concepts and witty, original and eye-catching straplines that define campaigns, enhance creative and builds brand love. Keep abreast of competitor research and cultivate a deep understanding of the RI brand.
• Contribute to supporting campaign copy packs for cross channel use.
• Drive the brand tone of voice across all channels, ensuring accuracy, clear messaging and brand recognition.
• Collaborate cross functionally with a diverse mix of teams and work dynamically to adapt thinking across different channels. Take time to understand briefs and the context and objectives of the copy before writing it.
• Deliver best practice in grammar, messaging and writing style. Support the Senior Copywriter and Senior Editorial Lead in proofreading communications across channels in advance of live dates.
• Respond to each new brief with creative freshness and compelling ideas, aiming to elevate River Island’s presence in copy executions.
• Drive culture through highly relevant and thoughtful content, seeking out trends and ideas that are interesting to the River Island audiences.
• Exercise a strong understanding of customer journeys and SEO best practice in all activity.
• Ensure fellow copywriters feel inspired and up to date with the latest in brand tone and delivery. Engage positively in sharing and responding to feedback.
• Pitch and write blog content, reacting quickly to trends and turning ideas into engaging, SEO-friendly posts that align with the brand voice.

Requirements

• Must have a portfolio of compelling work that showcases both ideation and writing experience.
• Strong editing and writing skills, with a passion for uncovering and developing unique story angles.
• Hold a customer-centric mindset. The ability to breakdown concepts and deliver storytelling both internally and for the brand’s customers - deep questioning of the brief, skilful editing, and simplification of message.
• Highly collaborative and a strong communicator, able to work cross-functionally with key stakeholders.

Benefits

• 💰 Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site!
• 🛒 Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through the Retail Trust.
• 🎉 A free onsite gym, subsidised restaurant & café to fill you needs. Various social events to socialise throughout the year.
• 🤎 Every family is unique, we support Islanders with all different family setups enhanced maternity, paternity, adoption & fertility treatment. We also work closely with the Retail Trust to create dedicated support for all our Islanders!
• 💻 Flexible working, on top of payday and summer early finish Fridays.
• 💕 Give as you earn scheme, a ‘Giver Island’ day each year and receive matched funding.
• 🎓 Support with upskilling through on the job training and qualifications. A succession plan if you want to progress.
• ☀️ 23 days paid holiday, exclusive of Bank Holidays. With the added option to purchase additional holiday twice a year for whatever the need!