Responsibilities

• Develop and implement brand awareness and lead generation strategies to establish , maintain, or improve the position of the journal portfolio.
• Develop effective product positioning, messaging, and market entry strategies and deliver effective campaign and program briefings.
• Communicate effectively with the editorial product teams about marketing results and best practices.
• Maintain and improve internal and external customer relationships.
• Review market intelligence, market research and competitor behavior to better understand customer needs and identify areas where Wiley can deliver article growth and market share gains.
• Collaborate with colleagues across the marketing organization to deliver marketing programs that deliver on journal, subject and society goals.

Requirements

• Experience of managing relationships with an understanding of complex workflows.
• Previous marketing experience required .
• Experience with data analytics and insight interpretation.
• Understanding of systems and processes which support the Marketing functions.
• Experience working within large organizations.