Responsibilities

• Create engaging social media content for platforms such as Instagram, TikTok, Facebook and YouTube.
• Write strong copy for social posts, advertisements, landing pages, emails and digital products.
• Develop content ideas, hooks, storytelling angles and marketing concepts.
• Understand different audiences and adapt communication, tone of voice and content accordingly.
• Help develop and maintain strong and recognizable digital brands.
• Research competitors, market trends, viral formats and new content opportunities.
• Analyze content performance and use data to improve reach, engagement and conversions.
• Support the creation and launch of digital products and marketing campaigns.
• Work with tools for content creation, design, AI, automation and digital marketing.
• Manage multiple brands and projects while maintaining consistent quality and deadlines.

Requirements

• Native or fluent Italian.
• Good working knowledge of English.
• Strong understanding of digital marketing and consumer psychology.
• Excellent copywriting and storytelling skills.
• Proven ability to create effective and engaging social media content.
• Strong understanding of branding, positioning, tone of voice and visual communication.
• Good knowledge of Instagram, TikTok, Facebook, YouTube and current social media dynamics.
• Comfortable analyzing metrics and understanding why content performs or fails.
• Strong general computer skills and ability to learn new software quickly.
• Comfortable working with digital tools, AI platforms, content creation software and online business systems.

Preferred

• Experience with tools such as Canva, CapCut, Meta Business Suite, ChatGPT, email marketing platforms, website builders, automation tools or analytics platforms is highly valued.
• Experience working with digital products, e-commerce, online education, large social media pages or content-driven businesses is a strong advantage.
• We are looking for someone who genuinely understands the internet, knows what makes people stop scrolling, and can combine creativity, marketing and execution to help grow multiple digital brands.

Benefits

• Casual dress
• Company events