Responsibilities

• Lead key brand, category or portfolio initiatives to engage target consumers effectively.
• Support distribution planning, including merchandising and channel assortment, ensuring alignment with global brand positioning.
• Build a strong understanding of categories, consumers and competitors using internal and external data to inform decisions.
• Provide regional market insights and recommend actions based on consumer needs and category performance.
• Support the creation of robust business cases and contribute to the innovation pipeline and stage-gate process.
• Manage product lifecycle activities, balancing launches, discontinuations and extensions across the portfolio.
• Deliver clear and consistent brand communications, including packaging, materials and external messaging.
• Support annual brand planning and manage agency and supplier relationships, ensuring assets are delivered on time.
• Analyse market data and shopper insights to recommend pricing strategies and structure across products and categories.
• Support pricing reviews and promotional planning to maximise value and align with consumer behaviour.

Requirements

• Proven marketing experience within a branded CPG or FMCG environment
• Experience working in an international organisation, with the ability to build strong relationships and influence across different countries
• Confident using data and insights to understand performance and shape marketing plans
• Able to build commercial business cases and work with profit and loss (P&L)
• Experience launching new products and managing a product portfolio

Preferred

• Comfortable working in a fast-paced, international environment
• Strong analytical, communication and presentation skills
• Collaborative and effective when working as part of a team
• Strong time and budget management skills
• University Degree, preferably in marketing or related field
• European language skills