International Marketing Director, Hypoparathyroidism
London, UK (Remote)
Posted 3 weeks ago
Job Summary
Own and execute a global-to-local marketing strategy for Yorvipath, driving brand positioning, cross-functional collaboration, market access, and stakeholder engagement across international markets.
- Strategic planning, brand management, and local execution alignment
- Cross-functional collaboration with global teams, regulatory, and medical affairs
- Measurement of performance, market insights, and go-to-market optimization
Job Description
Responsibilities
- 1. Strategic Planning Development and implement a cohesive hypoparathyroidism marketing strategy acting as a bridge between global marketing teams and local territory partner execution.Collate partner feedback and analyse market trends, competitive landscape, and patient needs to inform strategy.
- 2. Brand Management Drive brand positioning and value proposition for Yorvipath across international markets.Ensure consistent branding and messaging across all marketing channels.
- 3. Cross-Functional Collaboration Work closely with global marketing, R&D, regulatory, intl digital, market access & medical affairs colleagues to align marketing strategies with business objectives.Collaborate with regional partner teams to tailor strategies that meet local market needs.
- 4. Market Access and Commercialization Support and implement go-to-market strategies that optimize product access and reimbursement.Identify opportunities for partnerships and collaborations to enhance market presence.
- 5. Patient and Healthcare Professional Engagement Design and oversee initiatives to educate healthcare professionals and stakeholders on management of growth disorders and treatment options.Facilitate patient-centric marketing strategies to increase awareness and support for rare diseases.
- 6. Performance Metrics Define success metrics and KPIs to measure the effectiveness of marketing initiatives.Conduct regular market research and analyse data to optimize marketing efforts.
- 7. Project Management Lead and manage multiple core marketing projects simultaneously, ensuring timely delivery and adherence to deadlines.Prepare progress reports and updates for senior management and other stakeholders.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Life Sciences, and/or related field; MBA preferred.
- Minimum of 8 years’ experience in international strategic and executional marketing with partners in the life sciences industry.
- Strong business acumen, analytical skills, and a data-driven approach.
- Excellent communication, leadership, and project management skills.
- Ability to work effectively in a cross-functional and multicultural environment.
Preferred
- Proven experience in endocrinology, rare diseases and/or specialty pharmaceuticals is preferred but not mandatory.
- MBA preferred.
Ascendis Pharma
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
