Responsibilities

• Build the innovation roadmap: Assess current plans, identify gaps and define the right new product priorities with a primary focus on Europe, the Middle East and Africa.
• Shape global strategy: Contribute to short- and long-term brand plans, using consumer needs, market trends and business performance to guide priorities.
• Bring the brand to life: Help regional and country teams apply the global positioning, identity and product architecture consistently, while allowing for relevant local differences.
• Lead innovation projects: Own selected stages of the global innovation process and work with markets to develop products that support growth.
• Deliver successful launches: Coordinate the timely creation of core packaging, communication and launch materials for use across online and traditional sales channels.
• Champion consumer understanding: Partner with consumer insights specialists to define research needs and turn findings into strong product and brand propositions.
• Connect global and local teams: Maintain open, practical communication with regional and country colleagues so plans are understood, adapted appropriately and delivered effectively.
• Improve commercial performance: Use sales, shipment and market data to identify opportunities that strengthen market share, gross margin and brand profitability.
• Balance appeal and feasibility: Work with supply chain and procurement teams to develop products that meet consumer expectations and financial goals.

Requirements

• A university degree or equivalent practical experience.
• Experience in brand management, brand development or product innovation within consumer goods or consumer durables across international markets.
• Solid experience with new product development or innovation initiatives from consumer insight through to market launch.
• The ability to use consumer research, sales, point-of-sale, shipment, market and competitor data to make informed commercial decisions.
• Strong financial acumen, including the ability to build and evaluate the financial case for individual innovation initiatives.
• Willingness to travel internationally.

Preferred

• Demonstrated success managing multiple cross-functional projects, priorities and deadlines.
• Ability to move comfortably between strategic thinking and hands-on execution.
• A clear and collaborative communication style, with the confidence to protect brand positioning and consistency while considering relevant local-market insights.
• Ability to work at pace, prioritise effectively and turn complex information into practical actions.