Responsibilities

• Own and evolve our demand generation strategy across paid, organic, email, and lifecycle marketing — with a clear focus on pipeline and revenue contribution.
• Drive acquisition across our core ICP segments — B2B enterprise buyers with contract values in the ~$100k range.
• Use data to make fast, confident decisions on channel mix, spend allocation, and performance optimisation.
• Continue building our AI-powered marketing workflows — automating repetitive work, accelerating content, and scaling experimentation.
• Partner closely with Sales and Customer Success to tighten the marketing-to-revenue loop.
• Lead a talented team of 5-7 people spread across London and the US, covering three functions: Growth Marketing, Product Marketing, Brand & Content Marketing.
• Provide clarity, coaching, and momentum — keeping the team energised and focused during a transitional period. You’ll be a genuine people manager: someone who invests in their team, gives clear feedback, and creates the conditions for people to do their best work.
• Own overall ownership of our agency spend and contract allocation, and be part of the ongoing relationship management.
• Champion and embed AI tools across the team - from content creation to campaign optimisation.
• Identify where AI can remove bottlenecks and unlock higher-leverage activity.

Requirements

• Have operated at VP level in a B2B SaaS business, ideally in the $20–40M ARR range.
• Have direct experience with enterprise contract values in the $50–100k range. You understand how marketing supports longer, more complex sales cycles.
• Be fundamentally a growth and performance marketer at heart - data-driven, pipeline-obsessed, and comfortable with paid, lifecycle, and demand gen levers.
• Be a strong people manager who has led cross-functional marketing teams, ideally across multiple geographies.
• Have real experience driving AI transformation in a marketing team; not just awareness, but hands-on adoption.
• Bring a sharp eye for brand - you know what great looks like, even if you're not executing it yourself.
• Be comfortable stepping into an established function quickly, building trust fast, and providing confident, decisive leadership.
• Bring strong cross-functional influencing skills — able to work closely with Sales, Product, and the exec team.

Benefits

• 25 days holiday per year plus additional festive days (pro-rated for fixed-term contracts)
• £240 yearly L&D budget, plus access to a larger budget for qualifications and courses
• Private Medical Insurance
• 1 day per quarter to do charity or community work
• Enhanced parental leave