Responsibilities

• Growth Marketing Leadership: Own and evolve our demand generation strategy across paid, organic, email, and lifecycle marketing — with a clear focus on pipeline and revenue contribution.
• Drive acquisition across our core ICP segments — B2B enterprise buyers with contract values in the ~$100k range.
• Use data to make fast, confident decisions on channel mix, spend allocation, and performance optimisation.
• Continue building our AI-powered marketing workflows — automating repetitive work, accelerating content, and scaling experimentation.
• Partner closely with Sales and Customer Success to tighten the marketing-to-revenue loop.
• Team Leadership: Lead a team of 5-7 across London and the US, covering Growth Marketing, Product Marketing, Brand & Content Marketing; provide clarity, coaching, and momentum; be a genuine people manager.
• AI Transformation: Champion and embed AI tools across the team — from content creation to campaign optimisation; identify where AI can remove bottlenecks and unlock higher-leverage activity; build a culture of experimentation and continuous improvement.
• Brand & Strategic Direction: Maintain quality and consistency across all marketing output; evolve brand positioning; ensure product marketing narratives, growth campaigns, and brand expression are aligned.
• Cross-Functional Collaboration: Partner with Sales leadership to align on pipeline targets, campaign strategy, and account-based initiatives; work with Product and Customer Success to build product launch and expansion narratives; report into the CEO and Exec with data-driven updates.