Responsibilities

• Act as the primary day-to-day contact for all external SEO agencies, providing clear briefs, direction and feedback.
• Set performance expectations, KPIs and reporting cadences for each agency relationship.
• Hold agencies accountable to deliverables; challenge output quality and escalate where performance falls short.
• Own the SEO retainer scope and ensure agency resource is deployed effectively against business priorities.
• Run regular agency review meetings and present findings and recommendations to internal stakeholders.
• Develop and maintain an SEO strategy that reflects the multi-domain, multi-location nature of the business.
• Lead local SEO: Google Business Profile optimisation, local citation management, proximity and map pack performance.
• Drive offsite strategy: link acquisition, digital PR, brand authority and third-party presence.
• Oversee technical SEO: ensure the site estate is crawlable, indexable and technically sound – working with agencies and internal web teams to resolve issues.
• Champion content as an SEO lever: brief and evaluate content strategies that serve both traditional search and emerging AEO/GEO demand (AI-generated answers, featured snippets, entity coverage).

Requirements

• 3–5 years of SEO management experience, in-house or agency-side.
• Proven track record managing external SEO agencies: setting briefs, holding to account, driving results.
• Strong technical SEO knowledge: crawl management, indexation, Core Web Vitals, structured data, redirects, log file analysis.
• Experience working across multi-domain or multi-location website estates.
• Local SEO expertise: GBP, map pack, local citations and proximity signals.
• Solid offsite strategy experience: link building, digital PR, brand authority.
• Understanding of content’s role in SEO – including AEO/GEO: featured snippets, entity optimisation, AI search visibility.
• Strong reporting skills: GA4, Google Search Console, SEMrush/Ahrefs or equivalent.
• Commercial acumen: ability to connect organic performance to business and revenue outcomes.
• Experienced managing multiple projects and stakeholders concurrently.

Preferred

• Experience managing SEO through a large-scale website migration or replatforming project.
• Background in a regulated industry – healthcare sector experience particularly valued.
• Familiarity with the dental or wider healthcare patient acquisition landscape.