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7 marketing jobs

REI logo
2 weeks ago

Sr. Program Manager, Integrated Marketing Strategy

REI

Seattle, WA (Remote)$98K/yr – $157K/yr
OpenAI logo
2 weeks ago

Integrated Marketing Manager

OpenAI

USA (Remote)Full time$177K/yr – $196K/yr
CSC Generation logo
5 weeks ago

Integrated Marketing Manager, Culinary

CSC Generation

USA (Remote)Full time$110K/yr – $115K/yr
Parking Network B.V. logo
3 months ago

Integrated Marketing Manager (Remote, US)

Parking Network B.V.

USA (Remote)Internship$100K/yr – $125K/yr
Jellyvision logo
4 months ago

Integrated Marketing Manager

Jellyvision

Chicago, IL (Remote)Full time$95K/yr – $130K/yr
Her Campus Media logo
4 months ago

Manager, Integrated Marketing

Her Campus Media

New York, USA (Remote)Full time$70K/yr – $75K/yr
Genesys logo
4 months ago

VP Integrated Marketing, Americas

Genesys

Indianapolis, IN (Remote)Full time$217K/yr – $382K/yr

All marketing roles in the US with a remote work arrangement

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All marketing roles in the US with a remote work arrangement

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7 jobs
REI logo

Sr. Program Manager, Integrated Marketing Strategy

REI

Seattle, WA (Remote)

$98K/yr - $157K/yrIn-houseSenior level7+ years exp.
2 weeks ago
OpenAI logo

Integrated Marketing Manager

OpenAI

USA (Remote)

$177K/yr - $196K/yrIn-houseFull-timeSenior level
2 weeks ago
CSC Generation logo

Integrated Marketing Manager, Culinary

CSC Generation

USA (Remote)

$110K/yr - $115K/yrIn-houseFull-timeMid level5+ years exp.
5 weeks ago
Parking Network B.V. logo

Integrated Marketing Manager (Remote, US)

Parking Network B.V.

USA (Remote)

$100K/yr - $125K/yrAgencyInternshipMid level7+ years exp.
3 months ago
Jellyvision logo

Integrated Marketing Manager

Jellyvision

Chicago, IL (Remote)

$95K/yr - $130K/yrIn-houseFull-timeMid level5+ years exp.
4 months ago
Her Campus Media logo

Manager, Integrated Marketing

Her Campus Media

New York, USA (Remote)

$70K/yr - $75K/yrIn-houseFull-timeManager3+ years exp.
4 months ago
Genesys logo

VP Integrated Marketing, Americas

Genesys

Indianapolis, IN (Remote)

$217K/yr - $382K/yrIn-houseFull-timeSenior level15+ years exp.
4 months ago
REI logo
REI

Sr. Program Manager, Integrated Marketing Strategy

Seattle, WA (Remote)

$98K/yr – $157K/yrSenior Level7+ years exp

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end, integrated marketing programs from strategy to execution, shaping annual plans, campaign briefs, and go-to-market work while coordinating with planning, insights, merchandising, and loyalty to drive measurable customer outcomes.

  • Owns integrated marketing plans and KPI development.
  • Manages full-funnel campaigns across paid, owned, and earned channels.

Job Description

Responsibilities

  • Develops integrated marketing plans inclusive of marketing objectives, customer insights, business objectives, outdoor cultural moments, and prioritized messaging timeframes to inform campaigns and channel strategy.
  • Develops and leads campaign strategies that deliver against business and customer outcomes; including annual strategies, briefs, communication strategies, and go-to-market plans
  • Leads full-funnel and omni-campaigns in support of annual plan and prioritized marketing outcomes
  • Informs channel campaigns to deliver against annual membership marketing plan
  • Collaborates with Marketing Planning and Customer Insights team to develop measurable campaign KPIs and supports recapping as needed
  • Advocates for what matters to our members through fluency in Customer Plan and building customer-centered marketing campaigns from strategy through execution
  • Partnership closely with the Member and Customer Planning team to pull through membership strategy and benefits into annual marketing plan and campaigns
  • Partners closely with Merchandising to integrate compelling product categories, products, and brands in annual plan and campaigns
  • Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and objectives
  • Maximizes the potential of campaigns through expanded consideration of how to reach customers through paid, owned, earned, employee, and partner communication channels throughout marketing funnel

Requirements

  • 7+ years with marketing strategy or campaign management experience
  • Expert knowledge of marketing competencies including marketing strategies, campaign strategies, briefs, communication strategies, and go-to-market development.
  • Experience authoring briefs and communication strategies
  • Experience leading full-funnel and omni marketing campaigns
  • Proven track record developing and presenting to leadership integrated marketing strategies and go-to-market plans that meet or exceed business goals.
  • BA in Business, Marketing, or Communications preferred
  • Demonstrated ability to manage work in a deadline and process-driven environment
  • Demonstrated ability to assess important market requirements and opportunities and identify competitive opportunities.
  • Experience with loyalty program marketing strategy and campaign development
  • Experience working with retailers carrying a broad portfolio of products and brands

Benefits

  • REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off.
  • Click here for a detailed overview of benefits plans by employee profile.
REI logo

REI

3.5 Glassdoor

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.

Founded in 1938
Seattle, Washington, USA
9.9K employees (416 in marketing)
www.rei.com
64% recommend to a friend
34% CEO approval

Traffic Signals

Monthly Visitors
26.2M
Monthly Google Ads Budget
$924.8K
Traffic Source Mix
Search
40%
Direct
51.1%
Referral
5.3%
Social
1.8%
Paid
1.6%

Headcount Trend

Current headcount: ~9.9K

Marketing Team

Marketing Team Size
244 (2% of company)
Median Career Experience
15 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
2

People

Founders / CEO

Dominique Gavaud
Dominique Gavaud
Lead Design • Co-founder Rei
At the company for 2 years 2 months
Keenan Corrigan
Keenan Corrigan
Programs & Founder Support, Path Ahead Ventures
At the company for 4 years 11 months

HR / Recruitment

Azizah Mathly
Sr Manager Talent Acquisition
At the company for 14 years 6 months
Kirsten Thompson
Kirsten Thompson
Senior Manager Talent Acquisition - Corporate Recruiting & Enterprise Programs
At the company for 13 years

Marketing Leadership

Abigail Jacobs
Abigail Jacobs
Chief Marketing Officer
At the company for 1 year 9 months
Asheta S.
Asheta S.
Divisional Vice President, Marketing Operations
At the company for 3 years 3 months
Jordan LeBaron
Jordan LeBaron
Divisional Vice President, Growth Marketing
At the company for 15 years 4 months
Maureen Estep
Maureen Estep
Head of Strategic Initiatives, Marketing
At the company for 6 years 5 months

Recent News

How REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees
Oct 10, 2025 • Fortune
REI Co-op to close Boston location next year
Oct 9, 2025 • WCVB
REI to close its only Boston store
Oct 9, 2025 • Boston.com
REI Co-op plans to close its only store in Boston. Here’s when.
Oct 8, 2025 • MassLive
REI to close three stores, including NYC SoHo location
Oct 8, 2025 • Bicycle Retailer & Industry News
The Soho REI Is Closing
Oct 7, 2025 • Curbed
EXEC: REI to Shutter Three Northeast Stores
Oct 7, 2025 • SGB Media Online
REI Co-op to Close Three Stores Including NYC SoHo Flagship
Oct 7, 2025 • Shop Eat Surf Outdoor
REI CEO Mary Beth Laughton Unveils Three-Year Transformation Strategy
Sep 29, 2025 • Shop Eat Surf Outdoor
The On x BEAMS x REI Collab Delivers Gorp With Extremely Good Taste
Sep 25, 2025 • GQ
Limited sizes remain for discounted all-weather HOKA shoes at REI
Sep 24, 2025 • oregonlive.com
On x BEAMS x REI Co-op Reimagine the Modern Outdoors
Sep 22, 2025 • PR Newswire
REI has up to 50% off outdoor fall apparel and gear, and members can save even more
Sep 19, 2025 • CNN
The Cameras Are Rolling: Hightag Expands Its Action Capture Network Following Funding Round
Sep 17, 2025 • EIN Presswire
Premier Whole Foods-Anchored Shopping Center Trades for $118.5M in Boca Raton
Sep 15, 2025 • citybiz
Your State Parks Day: A statewide celebration of community and preservation
Sep 15, 2025 • Seattle TechFlash
REI Member Days Sale: Best Deals to Shop
Sep 12, 2025 • NBC News
REI's Member Days bring 11 days of exclusive offers and expanded benefits to get outside
Sep 12, 2025 • PR Newswire
REI's Member Days bring 11 days of exclusive offers and expanded benefits to get outside
Sep 12, 2025 • Morningstar.com
‘Talk to my AI bot’: Job seekers and hiring managers are using artificial intelligence, and nobody’s happy
Sep 10, 2025 • Boston Globe
REI acquires conveyor, air systems provider AES
Sep 9, 2025 • Recycling Today
REI’s Labor Day Sale Is Here — And Lots of Wirecutter Faves Are Included
Sep 2, 2025 • The New York Times
The 79 Best Deals From REI’s 2025 Labor Day Sale
Sep 1, 2025 • WIRED
The Clock Is Ticking on REI's Labor Day Sale—But These 17 Editor-Approved Finds Are Still in Stock
Sep 1, 2025 • Outside Magazine
REI Flexlite Air Stool Review
Aug 29, 2025 • CleverHiker
UFCW, REI Announce Agreement to Establish National Bargaining Structure
Aug 28, 2025 • UFCW5
REI Flexlite Air Chair Review
Aug 28, 2025 • CleverHiker
REI Co-op Trailgate 30L Weekend Cooler Review (Tested)
Aug 28, 2025 • Treeline Review
The Best Deals for Backpackers from REI’s Labor Day Sale
Aug 22, 2025 • The Trek
Our Guide to REI's 2025 Labor Day Sale
Aug 22, 2025 • Treeline Review
REI announces Labor Day Sale event with savings for savoring the season
Aug 15, 2025 • PR Newswire
REI — Part 2 (1971-2025)
Aug 13, 2025 • HistoryLink
REI Co-op Base Camp Tent Review
Aug 11, 2025 • Treeline Review
Service & Solidarity Spotlight: UFCW, RWDSU and REI Co-Op Reach Agreement Outlining a Path Forward for Contract Bargaining
Aug 8, 2025 • AFL-CIO
UFCW, RWDSU, and REI Co-op Reach Agreement That Outlines a New Path Forward for Contract Negotiations
Aug 8, 2025 • New York City Central Labor Council, AFL-CIO
REI co-op reaches deal with workers for a path to union contracts
Aug 8, 2025 • Co-operative News
REI Co-op XeroCloud 3L Rain Jacket Review
Aug 5, 2025 • The Trek
REI agrees to new union bargaining plan, backpay wage increases
Aug 4, 2025 • KNKX
REI Outlet Sale Last Day: You can still get $23 pedals, big discounts on hydration accessories
Jul 31, 2025 • Singletracks Mountain Bike News
I found the 10 best REI deals to shop this weekend. Here’s what’s in my cart
Jul 25, 2025 • CNN
REI Trailmade Fleece Jacket Review
Jul 24, 2025 • CleverHiker
REI Co-op Stormhenge 850 Down Hybrid Jacket Review
Jul 16, 2025 • Better Trail
REI Co-op Membership: Is it Worth It?
Jul 15, 2025 • Better Trail
REI Co-op to add a fourth location in the Sacramento region. Here’s where
Jul 11, 2025 • Sacramento Bee
REI Co-op XeroCloud 3L Women's Rain Jacket Review
Jul 11, 2025 • Switchback Travel
REI sets grand opening date for Elk Grove location
Jul 10, 2025 • ABC10
REI Co-op Siesta Hooded 20 Sleeping Bag Review
Jul 10, 2025 • Switchback Travel
I’m an Outdoor Writer. I’m Shopping These 55 Deals From REI’s 4th of July Sale
Jul 5, 2025 • WIRED
The shopping wars are heating up this July as Dollar General and Walmart offer discounts ahead of Amazon's Prime Day
Jul 5, 2025 • Business Insider
REI's July Fourth Sale Is a Full-Blown Field Day for Outdoor Gear Fiends
Jul 3, 2025 • GQ
REI Co-op Flash Hyperstretch Fleece Jacket Review
Jul 3, 2025 • Better Trail
REI Camp Prep Table Review
Jul 3, 2025 • CleverHiker
REI Camp Roll Table Review
Jun 30, 2025 • CleverHiker
Our Guide to REI's 4th of July Sale 2025
Jun 27, 2025 • Treeline Review
Kick off your summer with REI's Fourth of July deals and up to 50% off clearance
Jun 27, 2025 • PR Newswire
Outdoor branding program to highlight Maine-made gear
Jun 26, 2025 • Mainebiz
REI Cooperative Action Fund announces spring 2025 grantees
Jun 26, 2025 • PR Newswire
REI Camp Dreamer XL Camping Mattress Review
Jun 24, 2025 • CleverHiker
Chico welcomes REI Co-op with grand opening and local vendors, giveaways
Jun 20, 2025 • KRCR
REI Flash Carbon Trekking Poles Review
Jun 19, 2025 • CleverHiker
Man arrested after allegedly trying to steal $1,700 of REI merchandise
Jun 18, 2025 • KSBY News
REI member sues co-op over refusal to release election information
Jun 17, 2025 • Cascade PBS
REI Half Dome 2 Plus: One Tent to Rule Them All
Jun 12, 2025 • Outdoor Life
REI’s next Colorado store is opening soon. Here's what we know
Jun 11, 2025 • The Coloradoan
REI’s next Utah store opening nears. Find out when and where
Jun 11, 2025 • thespectrum.com
REI new markdowns up to 50% off The North Face, Patagonia, Marmot, more from $7
Jun 11, 2025 • 9to5Toys
New REI stores are coming to these northern California cities this summer
Jun 10, 2025 • Record Searchlight
I’ve Camped with REI's Flexlite Camp Chair for Four Years—and Its Comfort Is Still Unmatched
Jun 10, 2025 • Popular Mechanics
Arc'teryx named REI Co-op's all-around Vendor Partner of the Year for 2025
Jun 10, 2025 • PR Newswire
Sierra to open first Louisville-area store in Jeffersonville
Jun 9, 2025 • Seattle TechFlash
REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton
Jun 2, 2025 • Shop Eat Surf Outdoor
REI Co-op Trailmade 20 Sleeping Bag Review
Jun 2, 2025 • Better Trail
The REI Co-op Flash 22 Daypack Has Been My Go-To for 4 Years. Here’s Why It Should Be Yours.
May 29, 2025 • Popular Mechanics
REI outdoors retailer hits zero waste target
May 28, 2025 • Waste Today -
REI Co-op Camp Dreamer XL Review
May 27, 2025 • Better Trail
REI’s biggest sale of the year ends soon. Shop our 24 favorite deals at up to 70% off
May 26, 2025 • CNN
The 72 Best Outdoor Deals From the REI Anniversary Sale
May 26, 2025 • WIRED
REI Co-op Wonderland 4 Tent Review
May 25, 2025 • Better Trail
Here are 20 of our favorite deals you can still grab from REI’s anniversary sale
May 22, 2025 • The Verge
REI Co-op AirRail Plus Sleeping Pad Review
May 21, 2025 • Better Trail
REI XeroCloud 3L Rain Jacket Review
May 19, 2025 • CleverHiker
REI Co-op Half Dome 2 Tent (2025) Review
May 19, 2025 • Better Trail
REI Co-op Flash Carbon Trekking Pole Review
May 14, 2025 • Better Trail
REI's Anniversary Sale set for May 16-26
May 9, 2025 • Morningstar.com
REI's Anniversary Sale set for May 16-26
May 9, 2025 • PR Newswire
REI Co-op members reject company board picks after union campaign
May 8, 2025 • Cascade PBS
REI Co-op Releases 2024 Impact Report and Financials, Becoming First National Retailer to Achieve Zero Waste
May 8, 2025 • PR Newswire
Frustrated Berkeley REI Workers Accuse Co-Op of Union Busting, Straying From Values
Apr 24, 2025 • KQED
REI Half Dome 2 Tent Review
Apr 21, 2025 • The Trek
REI Traverse Modular Bear Canister Review
Apr 10, 2025 • The Trek
REI Co-op Ruckpack 40 Travel Backpack Review
Mar 31, 2025 • Switchback Travel
REI Co-op Flash 55 Backpack (Women's) Review
Mar 27, 2025 • Switchback Travel
REI expands cycling assortment with specialty mountain and gravel brands
Mar 27, 2025 • PR Newswire
Late Winter Savings: Score Deals From REI, Backcountry, Filson, and More
Feb 28, 2025 • GearJunkie
REI Is Selling a Pair of $140 Vasque Hiking Boots for Just $79 During Its Limited-Time Members-Only Sale
Feb 28, 2025 • Men's Journal
This Summer's Music Festival's Are Gonna Go Hard So Long as You Prep With Some REI Gear for Up to 50% off
Feb 28, 2025 • The Inventory
REI Network & CrossFi Unite to Bridge Fiat and Crypto for True Financial Freedom
Feb 28, 2025 • Blockchain Reporter
REI Is Selling a $250 Fjallraven Hoodie for Just $125, and It's the 'Perfect Mid-Layer' for Shoulder Season
Feb 28, 2025 • Men's Journal
REI’s Secret Outlet Is Hiding Outdoor Gear Deals Up to 58% Off — Hoka, Patagonia, and More Start at $13
Feb 28, 2025 • Travel + Leisure
Don’t Sleep On Presidents’ Day Sales From REI, Black Diamond, Mammut, and More
Feb 27, 2025 • MSN