Responsibilities

• Plan and execute integrated campaigns that drive Flo's brand equity & commercial growth in the perimenopause category — from positioning and creative development through launch, asset production, and performance review.
• Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure every campaign lands with consistency and reach.
• Own the campaign calendar, prioritizing high-impact cultural and category moments (e.g. Menopause Awareness Month) and competitive timing.
• Identify new channel and partnership opportunities to build reach and credibility in the category — e.g. brand partnerships, category-specific media, podcasts.
• Manage campaign budgets and prove commercial impact, working closely with Analytics to track installs and revenue and prioritize investment in what drives measurable results.

Requirements

• 4+ years' experience planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review.
• Experience launching or scaling a commercial product/category push in a competitive market, with a sharp read on cultural moments worth activating around.
• Strong cross-functional experience (Creative, Product Marketing, Growth, Social Growth, PR & UA), confidently managing creative production, internal/external teams, and multiple stakeholders.
• Analytical mindset — track record of measuring campaign performance and managing budgets for efficient, high-impact execution.
• Strong understanding of women's health audiences, ideally with exposure to the perimenopause/menopause category and its competitive landscape

Preferred

• Experience marketing to 35+ women or to life-stage-specific audiences (e.g.new parents, midlife consumers), either within or outside of health/wellness.
• Background in categories with a high credibility or trust bar (e.g. healthtech, femtech, finance, insurance).
• Experience in the US market specifically.

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo's performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks