Insurance & Member Marketing Lead

Thatcham, West Berkshire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 9 days ago

Job Summary

Own and deliver integrated marketing campaigns across channels, collaborating with commercial, research, product and data teams to drive engagement, adoption and participation while analysing performance data to optimise future activity.

Develop content and campaigns across articles, emails, social and thought leadership
Build and nurture relationships with insurers, member organisations and other stakeholders

Job Description

Responsibilities

Develop and deliver integrated marketing and communication campaigns across multiple channels.
Create engaging content including articles, email campaigns, social media content, presentations and thought leadership pieces.
Lead member engagement initiatives that drive awareness, adoption and participation across our products and services.
Collaborate with commercial, research, product and data teams to bring campaigns to life.
Measure campaign effectiveness, analyse performance data and use insights to optimise future activity.
Build strong relationships with key stakeholders across the insurance industry and member organisations.
Support the development and promotion of content within AiQ, our member content sharing platform, helping increase engagement and usage.
Manage multiple projects simultaneously, ensuring delivery against objectives, budgets and timelines.

Requirements

Previous marketing communications experience in a B2B environment.
Excellent copywriting and content creation skills, with the ability to adapt tone for different audiences.
Experience planning and delivering integrated campaigns across digital and traditional channels.
The ability to engage, influence and collaborate with a wide range of stakeholders.
A data-driven approach, using insights and performance metrics to improve engagement and campaign effectiveness.
Outstanding communication and presentation skills.
Experience building partnerships and managing external relationships.

Preferred

Experience working within a membership organisation, insurance business or relevant industry sector.
Knowledge of the motor insurance landscape.
Experience developing engagement or customer communication strategies.

Benefits

Salary - Circa £50,770 negotiable dependent on skills & experience.
10% non-contributory pension
29 days holiday (inclusive of Christmas shutdown) + public holidays
Group Life Assurance (equal to 4 x basic salary)
Group Income Protection (after 6 months’ service)
Salary Sacrifice schemes (cycle to work, home & tech scheme)
Enhanced and competitive parental leave for all parents, regardless of gender or family structure
Financial Coaching & Wellbeing Platform
Health Cash Plan (cash back on eligible medical treatments)
Benenden Health Care (opt-in benefit)

Women in Data®

Women are hugely under-represented in the Data industry – as things stand, male Analysts and Data Scientists outnumber their female colleagues 4 to 1. Addressing this imbalance isn’t just the right thing to do ethically. Data shows that everything from workplace satisfaction, to business profitability significantly improve when an organisation strives for greater diversity and inclusivity.Women in Data® plays a key role in driving for more accurate representation wherever data is being gathered and analysed. We provide the platform that allows professionals at all levels to share their knowledge and experience, while working alongside businesses to help them embrace and develop the enormous advantages generated by diversity.The changes we’re affecting are cultural and systemic. Offering everything from professional networking and knowledge transfer, to our Women’s Health Commission, Women’s Safety Commission, MenopauseX and Girls in Data initiative. Our work is creating measurable impact for the partners we support and the community we host.

Founded in 2014

Basingstoke, England, GBR

66 employees (4 in marketing)

womenindata.swoogo.com/Registration