6 weeks ago
Director, Influencer Marketing
Pendulum™
San Francisco, CA (Hybrid)Full time$190K/yr – $215K/yr
Director, Influencer Marketing
San Francisco, CA (Hybrid)
$190K/yr – $215K/yrDirector/ExecutiveFull time
Posted 6 weeks ago
Job Summary
Own and evolve Pendulum’s influencer strategy across diverse creators, healthcare voices, and partners to build trust, extend microbiome storytelling, and drive measurable customer acquisition and revenue growth.
- Develop testing frameworks and optimize influencer CAC and ROAS
- Lead cross-functional planning with PR, paid media, and product teams
Job Description
Responsibilities
- Performance-focused influencer strategy . Establish the strategic vision for how influencer-led storytelling builds trust, consumerizes our science, sparks advocacy and drives action, fueling both brand equity and measurable customer acquisition and revenue growth.
- Diversified influencer portfolio . Build a reliable influencer pipeline aligned to brand and growth priorities, defining the role of macro- and micro-influencers (including health & wellness and lifestyle influencers), celebrity talent, health care practitioners and other subject-matter experts, and customer advocates.
- Productive influencer partnerships . Cultivate authentic relationships and long-term partnerships with cultural voices, healthcare experts and creators who can inspire community and make microbiome science and gut health engaging, relatable and accessible to everyone while increasing influencer-generated new customers.
- Disciplined testing and optimization . Work closely with the DTC team to develop clear frameworks for campaign types (organic vs. paid, affiliate vs. whitelisted) and creative, systematic testing approaches (testimonial vs. quote, still vs. motion, clinical vs. lifestyle storytelling) to consistently improve influencer CAC and revenue efficiency.
- High sharable messaging and formats . Collaborate with the Creative team as well as Clinical and Regulatory to provide strategic guidance to influencers to balance creator authenticity with Pendulum’s science-forward guardrails, while developing messaging and formats that scale.
- Multi-platform reach . Scale our influencer program across various channels, including organic, DTC (including Instagram, TikTok, YouTube, podcasts, newsletters and other emerging platforms), HCP and Wholesale channels.
- External agency & partner management . Partner with our PR firm, talent agencies and affiliate network to drive influencer relationships, creator content and credible expert voices that convert into meaningful coverage and thought-leadership opportunities, and measurable, durable outcomes.
- Dependable process and reporting . Create and own holistic dashboards and reports delivered on a weekly, monthly and quarterly cadence to ensure accountability, transparency, iterative optimization informed by top-performing campaigns, and predictable growth.
- Team development . Mentor and develop Pendulum’s Manager, Influencer Marketing to build a high-performing Influencer team.
- Cross-functional long-term planning . Represent influencer marketing in cross-functional planning - annual and quarterly brand and growth planning, launch calendars, and budget cycles - so influencer activity is sequenced with PR, paid media and retail moments.
Requirements
- 7+ years of experience in marketing (with a strong focus on influencer marketing, social media, and content strategy), along with a proven track record of executing campaigns that drive engagement, brand awareness and measurable growth.
- Several years in a managerial or director-level role, demonstrating the ability to own and lead our influencer strategy, as well as mentor team members.
- Strong strategic planning and communication skills, enabling you to collaborate cross-functionally and unify efforts across the organization.
- Proven success working with and through external agency partners (PR, talent, affiliate networks), influencing outcomes and driving alignment without direct authority.
- A demonstrated ability to combine creative storytelling with data-driven decision-making.
- Experience in the health, wellness, or healthcare sector is highly preferred.
- BA Required; MBA or Masters a plus.
Benefits
- Medical, Dental, and Vision
- Commuter Benefits
- Life & STD Insurance
- Company match on 401 (k)
- Flexible Time Off (FTO)
- Equity
Pendulum™
3.2 Glassdoor
Pendulum Therapeutics is the leading innovator in microbiome science, delivering research based probiotic formulations to support metabolic health. The company leverages cutting-edge research and strong intellectual property to bring effective, science-backed solutions to consumers worldwide.Pendulum Akkermansia was the first novel species to be brought to the probiotics market in more than 50 years.The first and only probiotic in the world clinically proven to lower A1C and blood glucose in people with type 2 diabetes, Akkermansia stimulates natural GLP-1 production.
Founded in 2012
San Francisco, California, USA
117 employees (12 in marketing)
50% recommend to a friend
56% CEO approval
Salaries
Posted range
$190K/yr – $215K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
9 (8% of company)
Median Career Experience
9 years
Median Tenure
1 years
Funding
Total Funding
$121.2M
Last Raise
$10M
Series C, 2 years ago
Funding History
- Feb 2024Series C
- Jun 2023Series Unknown • $10M
- Feb 2023Series Unknown
Traffic Signals
Monthly Visitors
295.6K
Traffic Source Mix
Search
32.9%
Direct
56.5%
Referral
6.2%
Social
3.1%
Paid
1%
Headcount Trend
Current headcount: ~117
News about Pendulum™
Links
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