Healthcare Marketing Lead at Cambridge Design Partnership Ltd | Cambridge, Cambridgeshire, UK

Healthcare Marketing Lead

Cambridge, Cambridgeshire, UK (Hybrid)

Salary Not AvailableSenior Level

Posted 2 months ago

Job Summary

Own the Healthcare Markets content engine end to end, turning expert insight into credible thought leadership and a plan that ties to revenue.

Own the content agenda and the performance loop across formats
Collaborate with engineers and clinicians to shape clear, credible content and consistent sector messaging
Define and own the Healthcare Markets marketing strategy with a data-driven editorial plan

Job Description

Responsibilities

Own the content agenda across all its forms
This is the heart of the role. You'll decide what each Healthcare Market should be saying, to whom, and when, and turn that into a living content plan tied to commercial priorities. That spans content in all its forms: proposition and messaging, internal communications, and, critically, external thought leadership. You'll commission and orchestrate the campaigns and lead-nurture journeys that carry it, define the brief, set the direction, and hold others accountable for delivery. You'll own the performance loop, reviewing what content earns attention and what it contributes, feeding insight back, and sharpening the next round.
Develop content with our subject matter experts
Our best content comes from the expertise inside the business, and your job is to get it out. You'll lead editorial conversations with engineers, scientists, and consultants, drawing out their thinking, finding the angle that matters to clients, and shaping raw expertise into clear, credible, compelling content. That means being hands-on: structuring pieces, writing and editing where it counts, and holding the line on quality, clarity, and technical accuracy. Much of this will be external thought leadership, which is critical to how the Markets are seen and chosen. You’ll own each Sector’s messaging platform and house style, keeping communication consistent and on-point across every channel, with regular reviews to make sure we’re saying the right things to the right people.
Own Healthcare marketing strategy and planning
You will define and own the marketing strategy for our Healthcare Markets. This means understanding their commercial growth priorities, segmentation, target audiences, barriers, and GTM focus, and translating that into a clear and actionable plan with a strong editorial and content agenda at its heart. You won't be handed a playbook. You'll write one.
Work with Market Heads and senior commercial leaders
This role requires strong relationships at a senior level. You will work hand in hand with Market Heads, Business Development Leads and Account Management teams to understand pipeline priorities, engagement barriers, align on growth targets, and ensure marketing activity is anchored in commercial opportunity. A large part of this is securing the access and time you need from subject matter experts, the people whose thinking your content depends on. You'll need to influence without authority, push back constructively, and be a trusted strategic partner, not an order-taker.
Own the digital visibility strategy for your markets
You'll be responsible for ensuring your markets are well-represented and findable across digital channels. That means owning the strategy for how market-facing content performs on the website, working with Channel Execution to ensure it is optimised for both search and AI-driven discovery (AIO). As the way clients find and evaluate professional services continues to shift, you'll stay ahead of that and make sure we're positioned where it matters. You'll also identify social communications opportunities, moments where market insight, client stories, or sector thinking should be visible, and brief Channel Execution to bring those to life. The strategy and opportunity identification sit with you, handed over to other Marketing teams to help with execution.
Drive performance management and accountability
You'll own monthly Marketing performance reporting for Healthcare Markets. That means tracking how content and campaigns perform, how they contribute to pipeline and revenue, presenting results clearly and honestly to senior stakeholders, and making recommendations based on evidence. Performance should tell a story, you'll be the one telling it.
Hold Markets accountable for using what we produce
It is not enough to produce good content and campaigns. You'll ensure Market teams are using what marketing produces, that activity is followed through on, and that leads from campaigns are properly tracked and progressed. This requires the confidence to challenge senior stakeholders when accountability is lacking.
Work with Channel Execution to optimise channel performance
You will work closely with the Channel Execution team to ensure campaign delivery is aligned with market priorities, that the right channels are being used to reach the right audiences, and that insight flows back from channel performance into future planning.
Things you may also be asked to help with
We are a growing function, and everyone contributes beyond their immediate remit. This might include: Contributing to the overall marketing calendar and planning process, Supporting the development of sales enablement materials and proposals, Representing marketing in commercial and sector planning conversations, Helping shape how the wider marketing team evolves and improves, Supporting onboarding or knowledge-sharing with newer team members, Contributing to cross-pillar marketing initiatives where market insight is needed.

Cambridge Design Partnership Ltd

Cambridge Design Partnership is an end-to-end innovation partner, propelling global brands and ambitious start-ups to success.We build breakthrough products and services – from insight to ideas, prototypes to production – bringing innovation to life. Our teams are multi-disciplinary, uniting scientific rigor, design ingenuity, and engineering excellence for consumer, healthcare, and industrial clients.People-centered, deeply collaborative, and – above all – expert, we’re uniquely positioned to shape the future for consumers, patients, and industry. Even our ownership model is innovative: We’re 100% owned by our employees, ensuring an open culture and a total commitment to your project’s success.One partner. No barriers. Extraordinary results.

Founded in 1996

Cambridge, England, GBR

204 employees (8 in marketing)

www.cambridge-design.com