Responsibilities

• Own the viral content engine : You’ll orchestrate a new system to improve viral social content across Fella and Bolt, ensuring content is optimized for reach while remaining compliant.
• Scale UGC and creator supply : You’ll build and manage a structured pipeline of both creators and content outputs, ensuring a consistent flow of high-performing UGC.
• Architect Distribution : You’ll create and coordinate a network of clippers, meme pages, repost accounts, and creator partners to amplify reach beyond just owned channels.
• Run the creative performance loop : You’ll constantly analyze performance, identifying winning patterns and feeding insights back into content creation and distribution.
• Scale winners : You’ll unearth repeatable viral formats, then systematically scale them across creators, channels, and distribution paths.
• Manage community and engagement : You’ll actively drive engagement across comments, shares, tags, and DMs to amplify reach and strengthen content performance.

Requirements

• Experience : You have 4+ years in social media, UGC, creator marketing, or viral content at high-growth brands or startups.
• You understand how to scale attention from 0 → 1 in fast-moving environments.

Preferred

• Systems Thinking : You build systems that produce repeatable virality.
• High Agency : You’re a do-er. You move fast in ambiguity, learn quickly, and execute without needing structure or direction.
• Category Insight (GLP-1 / Health Content) : You understand the psychology of transformation, weight loss, and GLP-1 content, and what drives emotional engagement.
• Creator Instincts : You deeply understand short-form content dynamics across TikTok, Instagram, and Facebook. You especially stay on top of hooks, retention, and format shifts.
• Distribution : You understand how to extend reach beyond owned channels through clippers, meme pages, repost networks, and creator ecosystems.
• Paid Social Awareness : You can identify winning organic creatives and understand how they translate into scalable paid performance.
• AI & Content Systems : You use AI and tooling to accelerate ideation, editing, and content iteration at high volume and speed.
• Community : You understand how engagement compounds virality by building active audiences that amplify content reach and retention.
• Hiring : You have a high talent bar and can identify elite internet-native creators, editors, and operators. You help build a lean, high-output team.

Benefits

• Healthcare : comprehensive medical insurance (if appropriate).
• Remote : our team is fully distributed across the world and functions fully remotely.
• Personal development : budget for books, courses, coaching.
• Personal wellness : budget for gym, health apps.
• GLP-1s : free membership with a clinic offering GLP-1s.
• Health coaching : free weekly health coaching so you stay healthy.
• Work coaching : free weekly work coaching so you stay sharp + calm.
• Equipment : Macbook & work-from-home equipment provided as needed.