Responsibilities

• Own the short-form and YouTube content strategy across all client accounts
• Define hooks, series formats, and content pillars per client
• Stay ahead of platform trends and translate them into client opportunities
• Drive views, followers, and authority signals, not just output
• Lead strategy calls with founders and personal brands
• Extract the best ideas, stories, and insights from clients
• Set expectations clearly and communicate results with confidence
• Build relationships that make clients trust you to represent their voice
• Manage and develop editors, scriptwriters, and creative strategists
• Create clear briefs that make execution easy

Requirements

• Proven track record of driving millions of views on short-form (Reels, TikTok, Shorts) and/or YouTube
• Deep understanding of what makes personal brand content work: hooks, storytelling, pacing, authority signals
• Experience managing and leading a creative team (editors, writers, strategists)
• Platform-native: you understand the algorithm, the format, and the culture of each platform
• Strong communicator who can present strategy confidently to founders and high-level clients
• If you haven't personally driven significant, measurable results on social video, this won't be the right fit.

Preferred

• Agency or multi-client experience preferred

Benefits

• 100% remote with flexibility (overlap with UK/EU hours preferred)
• 21 days paid time off
• Real creative ownership: you're not executing someone else's vision, you're building ours
• A fast-growing team that cares about doing exceptional work