growth engine orchestrates Pigment’s cross-channel demand-gen and pipeline growth across paid, organic, outbound, lifecycle, and ABM programs, with tight alignment to sales and product to drive measurable ROI.

• Growth strategy: Define the integrated demand-generation plan across paid, organic, outbound, and lifecycle channels to drive pipeline growth and expansion.
• Playbook implementation: Identify high-value triggers and signals, translate them into scalable growth plays, and deploy them across teams and segments.
• ROI and performance: Develop quarterly pipeline targets and ROI benchmarks, and present insights to executives for continuous optimization.
• Growth function scale: Build core processes, metrics, and experimentation frameworks to accelerate the maturation of the growth practice.
• Program expansion: Create and scale programs that improve account engagement, pipeline creation, conversion, and sales efficiency.
• Operational models: Build activation models and processes that operationalize outbound, ABM, digital, field, and sales-led motions.
• Cross-functional execution: Partner with regional sales, field marketing, product marketing, RevOps, and BDR teams to align growth motions with GTM plans.
• Measurement & optimization: Set clear success metrics, evaluate performance, and use data to refine programs and scale effective plays.
• Team leadership: Mentor and manage a high-performing team responsible for designing and operationalizing strategic growth programs with speed and alignment.
• Executive alignment: Communicate strategy, progress, and recommendations to senior stakeholders to secure buy-in for new approaches.