Responsibilities

• Lead mission-focused communications that raise Borne’s profile, grow awareness of our work and inspire support for our ambitions.
• Use the new marketing strategy to strengthen Borne’s voice, reach new audiences and support organisational growth.
• Lead Borne’s World Prematurity Day campaign, coordinating a high-profile programme of activity across our audiences, channels and partners.
• Develop and lead a proactive press relations strategy, building strong journalist relationships and securing high-quality coverage that increases Borne’s visibility and influence.
• Make full use of Borne’s refreshed brand and revamped website across digital channels, social media and email campaigns.
• Create compelling content and stories that bring Borne’s research, people, partnerships and impact to life for different audiences.
• Support fundraising and research colleagues to communicate impact clearly and confidently.
• Shape messaging for programme launches, campaigns, events and key organisational moments.
• Support Borne’s international growth by helping build a coherent global narrative as Borne develops its presence across the UK, USA and Australia.
• Uphold high standards of accuracy, accessibility and responsible storytelling, ensuring communications are evidence-led, sensitive and appropriate, particularly when communicating about premature birth, pregnancy, childbirth and the experiences of affected families.

Requirements

• Outstanding written communication skills and meticulous attention to detail, with the ability to develop clear, compelling and consistent messaging for a wide range of audiences and channels.
• Significant press and media relations experience, with a strong track record of building trusted journalist relationships, identifying opportunities and securing impactful coverage that raises profile and influence.
• The ability to translate complex scientific or health-related concepts into accessible, engaging stories, with the intellectual curiosity to understand the substance behind the research and the judgement to communicate it accurately and appropriately to different audiences.
• Experience using communications and marketing strategy to build profile, grow audiences and support organisational growth, with the ability to connect communications activity to wider organisational objectives, fundraising ambitions and impact.
• A strategic and proactive approach, able to see the bigger picture, identify opportunities and develop communications plans that anticipate organisational needs rather than simply responding to them.
• Creativity, curiosity and sound judgement, with the confidence to develop new ideas, test different approaches and find distinctive ways of communicating Borne’s work while maintaining the credibility and integrity of the organisation.
• Strong organisational skills, with the ability to prioritise and manage multiple projects at pace, balancing longer-term strategic activity with the demands of a busy and fast-moving organisation.
• Excellent interpersonal and influencing skills, with the ability to build strong relationships with colleagues, researchers, clinicians, trustees, donors, ambassadors, partners and external agencies, and to bring people together around a common communications objective.
• A collaborative, hands-on approach, comfortable working as part of a small and ambitious team and willing to get involved in the detail as well as providing strategic leadership.
• A strong understanding of reputation and brand, with the judgement to ensure that Borne’s communications are consistent, distinctive and aligned with its values across different audiences and platforms.

Benefits

• Pension : Generous employer contribution
• Annual Leave : 25 days, plus bank holidays, plus birthday leave
• Bonus Scheme : Discretionary performance based bonus of up to 10% in the bonus cycle after completing 12 months’ service