Own CRM engine and lifecycle playbook for MetaWin across activation, retention, loyalty, and monetisation, with data-driven experiences that scale across the full player base.

• Lead player engagement, retention, loyalty, and lifecycle marketing across MetaWin.
• Own the CRM strategy, customer lifecycle, loyalty programmes, and marketing automation infrastructure.
• Deliver highly personalised, data-driven experiences that maximise retention, engagement, and lifetime value across the full player base.
• Lead a dedicated team and work cross-functionally with Product, Engineering, Data, BI, and Marketing to ensure CRM is a commercial engine for MetaWin.
• Develop and execute a best-in-class CRM strategy across the entire player lifecycle, driving activation, retention, reactivation, VIP engagement, loyalty, and lifetime value growth.
• Own the contact strategy, campaign calendar, and automation frameworks that keep players engaged at every stage of their journey with MetaWin.
• Own Bloomreach Engagement and the wider CRM ecosystem, delivering automated, event-driven customer journeys and personalised player experiences across email, push, SMS, and on-site channels.
• Continuously improve the automation layer to reduce manual dependency and increase relevance and timeliness of every player communication.
• Own the strategy and ongoing optimisation of MetaWin's rewards programmes, VIP initiatives, tournaments, leaderboards, cashback mechanics, missions, and promotional campaigns.
• Use behavioural, transactional, and engagement data to build advanced segmentation frameworks, improve targeting precision, optimise player journeys, and identify commercial opportunities.