Responsibilities

• - Set channel mix, investment guardrails, pacing rules, and scaling strategy.
• - Partner closely with Finance to forecast spend, GMV, and contribution/ROI
• Segmentation & Activation
• - Define segmentation across department, margin band, seller ID, and performance tiers.
• - Ensure segments are tested & activated across other channels (Channel activation strategy)
• - Translate propensity and LTV models into activation.
• Channel Strategy
• - Shopping: segmentation, waste control, and reporting dashboards.
• - Affiliates: partner strategy and contribution control.
• - CRM: lifecycle strategy and retention growth. Leverage deals, app, retention strategy.

Requirements

• - Senior performance marketing leadership experience in ecommerce or marketplace environments.
• - Deep practical expertise in Google Shopping and large-scale catalogue activation.
• - Experience operating at scale in a large SKU environment.
• - Strong understanding of incrementality, attribution, and experimentation.
• - Deep understanding of segmentation and incrementality
• - Experience working alongside data science and engineering teams.
• - Strong commercial and data-led mindset.
• - International experience across UK and EU markets. US experience would be advantageous.
• - Comfortable operating at both strategic and hands-on levels.
• - Proven experience in leading a lean performance marketing team

Preferred

• US experience would be advantageous

Benefits

• - Company Equity- In return for helping us to grow, we’ll offer you company equity, meaning you own a piece of this business we are all working so hard to build.
• - 25 days annual leave + Bank Holidays
• - 1 extra day off for your Birthday
• - Employee Assistance Programme
• - Perks at Work benefit platform
• - Opportunities for career development and progression