Responsibilities

• Build and lead a high-performing performance marketing function encouraging intelligent use of research and data to inform briefs and campaign planning
• Lead acquisition-focused paid marketing activities including social, search, app marketing that support ambitious subscriber and revenue growth goals.
• Establishing processes and managing operations for the effective delivery of campaigns
• Own the go-to-market strategy for product launches, feature releases, proposition developments and major commercial campaigns.
• Lead messaging strategy across launches and campaigns, ensuring consistency and impact across channels.

Requirements

• Significant senior-level experience in, performance marketing or acquisition-led consumer marketing.
• Deep expertise in paid acquisition channels, including paid social, search and app marketing.
• Experience working with subscription, membership or digital consumer products.
• Strong understanding of brand-building and performance marketing, and how the two work together to drive growth.
• Strong commercial and analytical instincts, with experience delivering against acquisition and revenue targets.

Preferred

• Experience in publishing, media
• Mobile app marketing expertise.

Benefits

• You'll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days.
• Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age).
• Employees are given 2 volunteering days annually and the option of payroll giving.
• Season ticket loans are also available.
• You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.
• We have enhanced maternity, paternity, adoption and shared parental leave policies in place.
• We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.
• We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme.
• Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.