Responsibilities

• Own the performance marketing strategy across paid search, paid social, display, retargeting, and programmatic channels, with a clear focus on enterprise B2B pipeline generation
• Set, manage, and optimise media budgets to maximise pipeline contribution and marketing-sourced revenue
• Define and report on performance KPIs including CPL, CPA, MQL-to-SQL conversion, CAC, and marketing-attributed pipeline
• Partner with Sales to align on ICP targeting, lead quality standards, and pipeline velocity
• Lead paid media strategy across LinkedIn, Google Ads, and other relevant B2B channels
• Develop account-based marketing (ABM) programmes targeting named financial services accounts in partnership with Sales
• Oversee SEO strategy and work with Content to ensure organic search complements paid performance
• Manage and optimise the full funnel from ad impression through to conversion, including landing page performance, nurture sequencing, and CRM handoff
• Build a rigorous measurement framework with clear attribution modelling for all paid and owned channels
• Lead A/B testing across creatives, copy, landing pages, and audience segments to drive continuous improvement

Requirements

• Proven track record in B2B performance marketing, ideally within SaaS, FinTech, or RegTech
• Deep hands-on expertise across LinkedIn Ads, Google Ads (Search and Display), and marketing automation platforms
• Strong analytical capability: comfortable with attribution modelling, funnel analysis, and building performance dashboards (Looker, HubSpot, Google Analytics, or similar)
• Experience managing and optimising six-figure paid media budgets with demonstrable ROI
• Solid understanding of the enterprise SaaS sales cycle and how marketing integrates with complex, multi-stakeholder buying journeys
• Experience building or scaling ABM programmes targeting named accounts
• Excellent communication skills: able to present performance data and strategic recommendations clearly to senior leadership

Preferred

• Experience marketing to financial services, compliance, risk, or legal buyers
• Familiarity with the regulatory technology landscape or adjacent compliance tooling
• Experience with intent data platforms (e.g. Bombora, 6sense) and enrichment tools (e.g. Clearbit, Apollo)
• Previous experience as a first or early marketing hire, comfortable building processes from scratch