Responsibilities

• Own paid media strategy across Somerce's client portfolio on TikTok and connected channels
• Define how paid is used to accelerate GMV - not just drive traffic, but drive commercial outcomes
• Build scalable paid frameworks that integrate with trading strategy, affiliate activity and live commerce
• Stay ahead of TikTok's ad product developments, algorithm changes and platform best practices
• Set the internal standard for how paid campaigns are planned, executed and reported
• Lead end-to-end campaign management across TikTok Ads, including:
• TikTok Shop Ads across all formats
• Retargeting and audience strategy
• Live commerce ad amplification
• Plan budgets, bid strategies and campaign structures to maximise return on ad spend
• Align paid activity tightly to trading calendars, promotional moments and product launches
• Work closely with the content team to ensure creative assets are built for paid performance
• Lead creative strategy for paid - knowing what hooks, formats and messages convert on TikTok
• Build structured testing frameworks across creative, audiences and placements
• Translate performance data into clear creative briefs that the content team can act on
• Identify winning creative quickly and scale it; cut what isn't working without hesitation
• Own ROAS, CPA, CPM and GMV targets across your client portfolio
• Monitor campaign performance daily and make real-time optimisation decisions
• Lead paid performance reviews with clients - backed by clear data and forward-looking recommendations
• Forecast paid media contribution to GMV and flag variances early

Requirements

• Proven experience owning paid media strategy and execution at a senior level
• Strong hands-on knowledge of TikTok Ads Manager and TikTok Shop ad products
• Track record of delivering ROAS and GMV targets, not just traffic metrics
• Deep understanding of creative performance on TikTok - what works and why
• Comfortable managing significant media budgets across multiple client accounts
• Experience managing and developing a paid media team
• Highly data-literate - you live in dashboards and make fast, confident decisions

Preferred

• Experience at a social commerce or performance agency
• Background in beauty, fashion, lifestyle or FMCG paid media
• Familiarity with TikTok Shop-specific ad formats including GMV Max and VSA
• Experience integrating paid strategy with affiliate, live commerce or organic content

Benefits

• Competitive salary, benchmarked to experience and performance
• Performance-related bonus aligned to commercial impact
• 28 days holiday + bank holidays
• Hybrid working with offices in London and Manchester
• Flexible working hours - we care about output, not clock-watching
• Lead the paid function at one of the UK's leading TikTok Shop agencies
• Regular performance reviews focused on development and impact
• Direct exposure to high-growth brands across the UK, US and EU
• Opportunity to shape how paid integrates with the full Somerce offering as we scale
• Company pension scheme