4 months ago
Head of Integrated Marketing (local candidates only)
Seed Beauty/ColourPop
Los Angeles, CA (On-site)Full time$210K/yr – $250K/yr
Head of Integrated Marketing (local candidates only)
Los Angeles, CA (On-site)
$210K/yr – $250K/yrSenior Level10+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive ColourPop’s integrated marketing as a senior leader, building a data-driven, brand-forward demand engine across digital, wholesale, and retail channels.
- Own end-to-end integrated campaigns aligned to revenue and market-share goals.
- Must-have: 10–12+ years in beauty marketing with senior leadership experience.
- Standout: Hands-on execution with diversified channels and AI-enabled workflows.
Job Description
Responsibilities
- Lead campaign development and drive execution – across product launches, brand moments, collaborations, seasonal initiatives – with end goal of generating a true demand engine that can fuel sales and market share gains across commercial channels
- Drive teams to develop and execute plans that ladder up to overall marketing + commercial goals
- Develop channel-specific strategies that maintain brand consistency while optimizing for the unique requirements of digital and wholesale environments
- Create and maintain an integrated marketing calendar that aligns cross-functional teams around shared objectives and timelines
- Partner closely with commercial teams to achieve revenue forecasts
- Evolve and protect ColourPop’s brand positioning as the leader in accessible, trend-forward, community-driven beauty
- Lead brand storytelling across all consumer touchpoints, ensuring a consistent and compelling narrative while staying true to the brand DNA
- Work with teams to create and execute stories and content that serve the various needs of different channels
- Lead Creative approval process, acting as bridge between Co-Founder and marketing team
- Ensure that stories are brought to life at each touchpoint, adapted for each channel but still consistently supporting our brand voice – whether through digital, social, content creators, retail wall, retail media, etc
Requirements
- 10–12+ years of marketing experience within the beauty industry, with at least 4 years in a senior leadership role overseeing multiple marketing functions (e.g., Creative, Social, Influencer, PR, Brand Marketing, Product Marketing)
- Beauty industry experience is required—you must come from the beauty or cosmetics space and deeply understand the consumer, the competitive landscape, and the retail ecosystem
- Proven experience working at or with independent beauty brands (not just large conglomerates)—you know what it takes to build a brand with scrappy, entrepreneurial energy
- Track record of building and executing integrated marketing campaigns, driving teams to deliver KPIs that ladder up to market share / sales
- Hands-on leader who thrives in execution as much as strategy—you’re not above rolling up your sleeves and getting into the work
- Strong experience working at brands with diversified channel / sales mix (digital, e-commerce, wholesale accounts – e.g., Ulta, Target, Sephora, or similar)
- Deep fluency in social media platforms, content trends, influencer marketing, and community building, particularly with Gen Z and millennial audiences
- Hands-on experience in building community-first brands, with a deep understanding of influencer and creator dynamics as the primary tool of brand building and advocacy
- Proficient with AI productivity tools, including Claude and Claude Co-Work, with a demonstrated ability to integrate AI into marketing workflows for content creation, data analysis, campaign planning, and team collaboration
- Data-driven mindset with the ability to translate metrics into marketing decisions
Benefits
- ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + match, paid holidays, product discounts and more.
Seed Beauty/ColourPop
2.7 Glassdoor
With a unique combination of insight and foresight into the new world beauty landscape, we are the premier destination for acceleration in the beauty industry, bringing brands and products to consumers faster than anyone else in the world. SEED is reinventing how beauty brands interact with customers and are focused on turning beauty enthusiasts’ dreams into reality through continuous disruption. With over 65+ years of industry expertise, SEED Beauty’s fully verticalized business model allows its portfolio of brands to ideate, formulate, develop, test, manufacture, launch and ship products all under the same roof. SEED’s campus, located in Southern California, spans 15 warehouse-sized buildings, and houses all corporate teams and manufacturing operations. As a verticalized business, SEED Beauty’s talented team is comprised of chemists, product developers, designers, creatives, marketers, manufacturing professionals, and engineers. The diversity of SEED’s functional expertise, paired with its manufacturing capabilities, sets it apart from the rest in the industry. SEED Beauty’s portfolio consists of three award-winning brands: •ColourPop redefines luxury by creating high-quality, luxury makeup products at accessible prices. ColourPop prides itself on being cruelty-free, price accessible, and keeping their customers at the center of everything they do. •Fourth Ray Beauty believes in efficacious, highly concentrated, affordable skincare. Fourth Ray Beauty is committed to developing progressive, efficacious skincare formulas that are 100% cruelty-free, vegan and formulated with high-performing active ingredients and botanicals to deliver optimal results. •SOL Body believes in giving everyone the ability to feel themselves through glowy, bronzey, shimmery body makeup and oils. SOL’s body-loving products help everyone glow-get-it by highlighting their highlights. All SOL formulas are 100% vegan and cruelty-free.
Founded in 2014
Oxnard, California, USA
171 employees (32 in marketing)
23% recommend to a friend
Headcount Trend
Current headcount: ~172
Marketing Team
Marketing Team Size
20 (12% of company)
Marketing Roles Posted (Last 30 Days)
6