Responsibilities

• Role purpose The Head of Marketing will lead Wild at Heart’s marketing strategy and delivery, turning our creative reputation into measurable commercial growth.
• Working closely with Nikki and the senior team, you will increase awareness, attract qualified enquiries, strengthen customer retention and support revenue growth across our events, ecommerce and wider services.
• This is a senior, hands on leadership role combining strategic direction with practical delivery. You will own the marketing plan, campaign calendar, budget and external relationships, working closely with Nikki to build our reputation, strengthen our presence in the luxury market and create opportunities for new business. The Head of Ecommerce and digital specialists retain responsibility for technical ecommerce and digital performance.
• Marketing strategy and planning · Develop and deliver a clear annual marketing strategy and budget, with a longer term direction, measurable objectives and priorities for each business area.
• · Build marketing plans for weddings and events, private clients, corporate and hospitality, landscaping, gifting and seasonal installations, with a clear emphasis on high value creative projects.
• · Define target audiences, campaign messaging, channels and customer journeys, ensuring coherent positioning across Wild at Heart and Nikki Tibbles Wild at Heart creative events.
• · Maintain a consistent luxury brand identity, tone of voice and creative standards across marketing activity and client touchpoints.
• · Use client insight, commercial feedback and market awareness to assess opportunities and refine the marketing approach.
• B2B marketing and lead generation · Plan targeted campaigns to generate qualified enquiries from luxury hotels, private members’ clubs, interior designers, architects, developers, retailers, fashion brands, wedding planners, concierge businesses and restaurants.
• · Work with department heads to identify priority audiences and prospects, coordinating outreach materials, sector campaigns, introductions and relevant industry events.

Requirements

• Proven experience in a Head of Marketing or senior marketing management role, with ownership of strategy, campaigns, budgets and results.
• A strong track record within luxury, premium lifestyle, hospitality, interiors, design, fashion or a related creative business.
• Demonstrable success building desirable brands and developing campaigns, PR and partnerships that generate commercial opportunities.
• Experience in luxury brand marketing and B2B relationship development, with the confidence to connect with venues, planners, brands and high value clients.
• Strong experience in creative campaign development, brand storytelling, PR, events, partnerships and content direction.
• Excellent writing, presentation and communication skills, with strong visual judgement and attention to detail.
• Experience managing budgets, people and external specialists, and influencing senior stakeholders.
• An appreciation of ecommerce and digital channels, with the ability to collaborate effectively with the colleagues and specialists who lead them; specialist digital marketing experience is not required.
• A practical, commercially minded approach and the ability to prioritise and deliver within a small team.

Preferred

• International marketing experience, particularly involving the US, would be an advantage.