Responsibilities

• Build and own Webtopia's outbound marketing strategy, starting with a sharp ideal client profile (ICP) across our core verticals
• Design and run multi-touch outbound programmes across email, LinkedIn, content-led outreach, partnerships and events
• Build and maintain target account lists and prospecting data, and own the outbound tech stack
• Own the SQL target and the full funnel from first touch to booked call
• Agree a clear SQL definition and handover process with our closer, so every lead passed over is genuinely ready for a sales conversation
• Build nurture journeys that keep prospects warm until the timing is right - email sequences, retargeting, content and personal follow-up
• Respond to and follow up on engaged prospects quickly, within UK and US business hours
• Work hand-in-glove with our closer, running a tight feedback loop on lead quality, objections and win/loss reasons
• Own Webtopia's positioning and messaging - making it unmistakably clear why brands should choose a lean, partner-led agency
• Turn our client results and case studies into outbound assets that open doors

Requirements

• 5+ years in B2B marketing, with a strong outbound or demand generation focus
• A proven track record of generating SQLs at volume and being accountable to pipeline and revenue numbers
• Experience marketing services to brands - agency, ecommerce SaaS or similar is ideal
• A solid understanding of DTC, ecommerce and paid social - you'll be talking to founders and marketing leads who live in Meta Ads Manager
• Hands-on with outbound tooling, CRM and marketing automation
• Experience building a function or leading a team, or a clear appetite to do so
• Location: UK or US - This role is fully remote, but we're looking for someone based in the UK or US
• Lead nurturing depends on fast, same-day responses to prospects in those markets - you'll need to work hours with substantial overlap with UK and/or US business days
• Experience selling into the UK and US markets desirable
• AI fluency is a hard requirement - we expect you to be actively using AI tools across research, prospecting, copy and reporting

Preferred

• Experience selling into the UK and US markets desirable
• AI fluency is a hard requirement - we expect you to be actively using AI tools across research, prospecting, copy and reporting

Benefits

• Fully flexible remote working
• £50/month wellness allowance
• £50 tech budget
• £25 gift card for your birthday and work anniversary
• Health Assured, plus Wisdom
• Remote-first, with in-person co-working meet-ups