Head of Marketing

London, UK (Hybrid)

£60K/yr – £70K/yrSenior LevelFull time

Posted 1 day ago

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Job Summary

The Head of Marketing will own the end-to-end growth engine, driving lead generation, ROI, and platform performance across B2B and B2C while leading a small team and shaping strategy for senior stakeholders.

Lead generation, ROI, and analytics across campaigns and channels
Build and present insights to senior leadership and board

Job Description

Responsibilities

Developing and delivering the marketing strategy across B2B and B2C audiences
Owning lead generation performance, marketing ROI and customer acquisition
Leading website optimisation, digital performance and SEO initiatives
Managing external agency relationships and marketing budgets
Launching new products and marketing campaigns
Building meaningful reporting and presenting insights to senior leadership and Board-level stakeholders
Coaching and developing a small marketing team while driving high performance and accountability

Requirements

Proven experience leading a marketing function and managing people
Strong track record of delivering measurable lead generation and marketing ROI
Experience managing and optimising website performance
Advanced HubSpot knowledge, including reporting, automation and analytics
Experience managing third-party agencies and marketing budgets
Strong commercial awareness, analytical capability and reporting skills
Confidence presenting to senior leadership and influencing stakeholders
A proactive, self-sufficient leader who takes ownership and thrives in a fast-paced environment

Preferred

Experience within education, training, learning and development, professional qualifications or apprenticeships would be advantageous, but we welcome applications from candidates with transferable experience from other sectors.

Reed Learning

Reed Learning is the home of workplace learning - our mission is to help individuals progress in their career and organisations of all sizes develop the full potential of their people. We provide a wide range of client services, including full managed-learning services, expert consultancy, and hundreds of short courses that can be delivered at your premises, offsite, or online.Our Business School offers expert tuition in a wide range of industry-recognised professional qualifications from leading awarding bodies in HR, L&D, Leadership & Management, Accountancy and Project Management. Programmes are available through a variety of flexible delivery options, from 100% online to residentially, with interest-free payments plans available. Reed Learning – The home of workplace learning

Founded in 1995

London, England, GBR

61 employees (4 in marketing)

www.reed.com/learning