Head of Marketing at Radius | Crewe, Cheshire East, UK

Radius

Head of Marketing

Crewe, Cheshire East, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the GB Fuel marketing strategy and end-to-end customer journey, aligning with Sales and cross-functional partners to generate qualified pipeline and revenue growth.

Growth ownership: sector campaigns across digital, events, partnerships to create opportunities and support outbound sales.
Messaging and conversion: consistent propositions, landing pages, and touchpoint optimization across the customer lifecycle.
Alignment and reporting: annual and quarterly plans, performance reviews, and data-driven improvement with Sales, RevOps, and Marketing.

Job Description

Responsibilities

Own and deliver the GB Fuel marketing strategy to generate qualified pipeline and drive revenue growth.
Partner with Sales Leadership to define priority segments, target industries, and growth opportunities.
Design and execute integrated, sector-focused campaigns that support outbound sales and increase opportunity creation.
Develop sales enablement and nurturing programmes to improve lead quality, engagement, and conversion rates.
Own the end-to-end customer journey from acquisition through onboarding and early lifecycle.
Identify and implement improvements to customer experience, engagement, and conversion across all touchpoints.
Ensure consistent, compelling messaging and propositions throughout the customer lifecycle.
Collaborate with Customer Success, Account Management, and Product teams to support retention, adoption, and growth.
Develop sales enablement and nurturing programmes to improve lead quality, engagement, and conversion rates.
Develop and deliver annual and quarterly campaign plans aligned to commercial objectives.
Lead multi-channel campaign execution across digital, direct, events, partnerships, and sales support.
Drive proposition-led campaigns that support acquisition, product adoption, and revenue growth.
Support go-to-market planning for new products, partnerships, and initiatives, ensuring timely and effective delivery.
Partner with Central Digital Acquisition to align GB Fuel priorities across all channels.
Influence targeting, messaging, landing pages, and conversion strategies to maximise performance.
Ensure accurate and compelling representation of Fuel propositions across digital channels.
Collaborate on SEO, PPC, paid social, and demand generation to improve lead quality and acquisition outcomes.
Own marketing performance against pipeline, acquisition, and revenue targets.
Monitor and optimise campaign and conversion performance using data, insights, and testing.
Partner with Sales, Revenue Operations, and Marketing teams to review performance and drive improvements.
Provide clear performance reporting, insights, and recommendations to senior stakeholders.

Radius

3.4 Glassdoor

Radius is a global business services company founded in the UK in 1990 that now operates in 19 countries across five continents. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings in fleet and connectivity.Our role is to empower these companies through a unique set of solutions, talented team and an expansive network of specialist partners. This foundation uniquely positions us to deliver solutions to businesses of all sizes. Our people are critical to our success as we develop new innovative products across a growing range of businesses. We like to develop our people and allow them to grow within the company, helping them become experts in their chosen area and potential leaders for the future.

Founded in 1990

Crewe, England, GBR

2.2K employees (81 in marketing)

www.radius.com

57% recommend to a friend

100% CEO approval