Responsibilities

• Owning the marketing strategy and driving its execution across the next 12 months.
• Building and implementing an account-based marketing approach that supports our enterprise land-and-expand model.
• Leading a talented team across digital, content and field marketing, supported by specialist agencies and fractional partners.
• Creating clear priorities, ownership and timelines across the team.
• Developing campaigns that support customer acquisition, expansion and revenue growth.
• Working closely with Sales, Customer Partnerships and Product to align Marketing around the right accounts and commercial opportunities.
• Managing marketing resources and priorities across the UK and US.
• Overseeing brand, content, social, website, product marketing, field marketing, sales enablement, SEO and AEO.
• Improving marketing attribution and showing how activity contributes across a complex enterprise sales journey.

Requirements

• Strong B2B SaaS marketing leadership experience, ideally within a business scaling from £5m to £20m+ ARR.
• A proven track record of building and implementing account-based marketing across a go-to-market function.
• Experience supporting an enterprise sales model with long, complex buying journeys.
• A strong commercial mindset and experience creating meaningful marketing attribution.
• Experience leading and developing a small, multidisciplinary marketing team.
• The ability to turn complex technical information into clear and compelling messaging.
• Strong stakeholder-management skills, particularly when partnering with Sales and senior leadership.
• Experience within infrastructure, construction or another technical industry would be useful, but isn’t essential.

Benefits

• Take a break using your 30 days of annual leave (in addition to bank holidays)
• A flexible working environment
• Continue learning every day through your £500 personal development fund
• Regular social events! We’ve been to the theatre, racing around the tracks go-karting, had movie nights, watched the London Symphony Orchestra, line dancing lessons and murder mystery...
• We’ve got your back, be it immediate access to mental health support through Spill or enhanced Family Leave for those welcoming a new arrival, we support you throughout your journey here.
• We care about our people and want to make essential healthcare accessible and affordable. That’s why we have an Opt-in Corporate health and wellbeing cash plan (offering up to £1700 in cash back annually) provided through BHSF.
• We want to enable you to do your best work without having to think about whether your tech will work, so we'll set you up with a MacBook, mouse & keyboard and £250 towards setting up your WFH environment.
• Pension: with Penfold. Employer contribution of 3%, employee contribution set at 5% but can be increased (relief at source or salary sacrifice).
• Access to the benefits of our Fora office membership, including access to their gyms and fitness classes, events and dog friendly office
• Other benefits including cycle to work scheme, season ticket loans, eye-care vouchers, payroll giving