Responsibilities

• You take full ownership of inbound pipeline and are accountable for generating and converting demand through your work
• Distribution & conversion to SQL sits with you end-to-end. This includes organic search / AI search, ads, email, social, content and website conversion. You decide where to focus based on what materially moves pipeline, rather than following standard playbooks.
• You like to be close to the work. You can write, build and ship when needed, whether that is a lead magnet, campaign, new web page or piece of social collateral. Over time, you will shape how this evolves, but in the early stages, speed and quality of output matter more than structure.
• Growth should compound. The expectation is that you build mechanisms, assets and systems that continue to generate pipeline over time, rather than relying on one-off campaigns.
• You set up and own tracking, attribution and performance analysis. You understand what is working, what is not, and iterate quickly to improve conversion across the funnel.
• AI is part of how you operate. You use it to increase speed, quality and effectiveness, with a measurable impact on outcomes.
• There are areas of marketing beyond the inbound engine that you also own - eg. community and brand marketing. Overall positioning sits with the founders for now; that grows with you over time.
• You work closely with sales on the ICP. Sales defines who we are going after and how we convert them. You figure out how to bring those people in. Your primarily targeted on new ICP conversations with our sales team.
• The scope of the role is not fixed. You expand it through results, identifying where additional effort will have the greatest impact and acting on it.

Requirements

• First marketing or growth hire, or founder of something where finding an audience was the hard part. Founder-adjacent (very early employee, real 0-to-1 build) is also exciting.
• Experienced in operating without a playbook. Comfortable walking into something undefined, working out what matters and building from first principles.
• Strong orientation towards outcomes over activity. Pipeline and revenue matter more than engagement, impressions or output.
• Good judgement on where time should be spent. Able to prioritise what will actually move things forward, rather than defaulting to what is considered best practice.
• Comfortable getting close to the work when needed. Able to write and ship without relying on others to turn ideas into output.
• A systems thinker. When something works, the instinct is to make it repeatable and scalable rather than continuing to do it manually.
• Moves quickly and is comfortable being wrong. Prefers testing and iterating over trying to get everything right upfront.
• Commercially minded, with a clear understanding of how work connects to pipeline, conversion and revenue.
• Action-oriented, able to make decisions without constant validation. When something is unclear, forms a view, acts on it and adjusts based on results.
• Has used AI in a way that has had a real impact on output or performance, with clear examples of how it has improved outcomes.

Benefits

• - Health: Private health insurance (Vitality), paid sick leave including support for pregnancy loss and fertility treatments, and access to Spill for mental health support
• - Wellness: Annual budget for health, therapy or fitness
• - Parental Leave: Enhanced maternity, adoption, paternity and partner leave
• - Pension: 4% employer contribution with salary sacrifice options
• - Time Off: 25 days annual leave, 2 wellness days and flexible bank holidays (33 days total)
• - Work From Anywhere: Up to 6 weeks per year working from anywhere globally
• - Birthday Leave: An additional day of leave