Responsibilities

• Develop and execute group-wide marketing strategies
• Oversee lead generation campaigns across Meta, Google, SEO, email and traditional media
• Manage and report on marketing budgets and return on investment
• Work closely with external agencies and our internal marketing team
• Improve brand awareness across Scotland
• Drive customer acquisition and retention strategies
• Analyse marketing performance and customer data
• Launch and grow new brands within the group
• Work directly with Directors and our management team to shape business growth plans
• Identify new market opportunities and revenue streams
• Help Implement CRM and reporting systems
• Support Development of marketing dashboards
• Drive innovation, automation and AI adoption

Requirements

• Proven experience managing marketing campaigns and budgets
• Strong commercial and financial awareness
• Experience managing KPIs and performance reporting
• Exceptional leadership and people management skills
• Data-driven decision maker
• Strong communication and presentation skills
• Experience developing growth strategies

Preferred

• Experience within home improvements, construction, property or related sectors
• CRM experience (Go High Level, HubSpot, Salesforce or similar)
• Digital and direct marketing expertise
• Experience managing annual marketing spend and targets

Benefits

• Attractive performance bonus structure
• Potential profit share opportunities
• Genuine board-level progression opportunities
• Opportunity to shape and lead one of Scotland’s most exciting home improvement growth businesses