Responsibilities

• Overall marketing strategy, annual/quarterly plan and marketing budget.
• Brand positioning and consistent customer-facing execution across channels.
• National campaigns and local store marketing, with a strong focus on measurable walk-in and transaction growth.
• Customer acquisition and retention across paid, owned, social, CRM/app and partnership channels.
• New-store launch marketing from pre-opening awareness through opening and post-launch retention.
• Campaign planning and performance: clear objectives, spend, ROAS, incremental sales/contribution and learning.
• Leadership of our Content Creation Manager and the external design/SEO/PPC resource.
• Influencer, creator, PR, community and partnership activity where it supports the brand and commercial objective.
• Marketing calendar, briefs, deadlines and cross-functional execution with Sales and Operations.
• A simple test-and-learn pipeline: test, measure, keep/stop/change, then scale.

Requirements

• Proven marketing experience in hospitality, QSR, food retail, leisure or another multi-site consumer brand.
• Strong across both brand and performance marketing - able to connect creative activity to transactions and commercial return.
• Experience of local store marketing and/or new-site openings; understands that every catchment is different.
• Comfortable with Meta, paid digital, social, CRM/app, influencers and agency/specialist management.
• Commercially numerate: confident with ROAS, CPA, AVB, transactions, LFL, GP/contribution and campaign evaluation.
• Hands-on and pacey: happy to write the brief, challenge the creative, visit stores and get things done.
• Strong organiser who can create one marketing calendar and clear ownership across a fast-moving business.
• Good stakeholder skills: able to work with founder, franchisees, operations, sales and finance without creating unnecessary complexity.

Benefits

• Employee discount
• Flexitime