Allday® | B Corp

Head of Marketing

Greater London, Kensington and Chelsea, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 hrs ago

Job Summary

Own the end‑to‑end growth engine for the brand, from strategy through execution across paid, organic, email, and partnerships.

  • Lead performance marketing across Meta, Google, and emerging channels with budget and testing strategy
  • Drive creative testing and ecommerce optimization to improve CAC, LTV, and AOV
  • Build and mentor a high‑performing marketing team while aligning brand and performance

Job Description

Responsibilities

  • Defining and leading the overall marketing and growth strategy across paid, organic, email, partnerships, and emerging channels.
  • Owning performance marketing : Meta, Google, Tik Tok - including budget allocation, testing strategy, and scaling.
  • Building a rigorous creative testing engine that links brand storytelling to performance outcomes.
  • Driving ecommerce optimisation - AOV, bundling, landing pages, messaging.
  • Strengthening retention across email and lifecycle marketing.
  • Setting clear KPIs across CAC, LTV, AOV, margins, and channel performance.
  • Using data to make sharp, fast decisions - and knowing when to trust instinct.
  • Managing and developing the marketing team .
  • Managing agencies - ad spend and email.
  • Working closely with the founder to translate brand vision into high-performing campaigns.

Requirements

  • Have scaled a DTC consumer brand significantly through paid and owned channels.
  • Have deep, hands-on expertise in both organic and performance marketing - you understand the mechanics, not just the reporting.
  • Think in terms of CAC, LTV, AOV, Conversion.
  • Understand how brand and performance work together (and how they break when misaligned).
  • Are both strategic and executional - you can build the plan and implement it.
  • Are comfortable managing meaningful budgets responsibly.
  • Thrive in high-autonomy , fast-moving environments.
  • Are commercially aware, but marketing-led .
  • Are ambitious and want to build something category-defining.

Benefits

  • Employee ownership plan - you’ll own a slice of Allday. Nobody wins unless everybody wins!
  • Bonus - 20% of your salary if targets are hit.
  • Holiday - 26 days per year, plus a day off for your birthday!
  • Pension - 5% employer pension contribution, with an ethical pension provider.
  • Private Health Care - with Aviva
  • Training and Development – We're committed to the development of our team. We have an agile goal setting process with clear lines for progression.
  • Weekly PT gym class (optional!)
  • Free kitchen knives, cutlery and other goods

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Head of Marketing

Allday® | B Corp · Greater London, Kensington and Chelsea, UK · Hybrid