Responsibilities

• Growth Strategy & Systems
• - Build and prioritise a testing roadmap across paid, creative, and CRO, and establish a consistent experimentation cadence so wins and losses compound over time.
• - Own core unit economics, including CAC, LTV, MER, and contribution margin, and use them to guide where we invest.
• - Test and validate new channels and formats before scaling investment.
• - Partner closely with the CEO and wider team so creative, content, and retention decisions stay aligned with acquisition performance, rather than operating in silos.
• Performance Marketing (Paid Acquisition)
• - Own paid acquisition across Meta and Google, with room to expand into other emerging channels as the channel matures.
• - Structure campaigns, testing plans, and creative iterations, and continually improve landing page fit.
• - Manage budgets and drive CAC/ROAS efficiency, building out attribution and incrementality measurement as the function matures.
• Website Optimisation (CRO)

Requirements

• Experience in the US market is required.