Responsibilities

• Own the overarching growth plan, achieving 100% yoy growth in acquisitions
• Lead the growth marketing strategy for category awareness and stigma reduction - partnering with PR and clinical teams to translate cultural relevance into measurable acquisition outcomes
• Lead end-to-end creative campaign development - from concept through media planning, creative production, and performance optimisation
• Act as the primary growth-side client for our PR agency - defining objectives, measuring impact on acquisition, and ensuring patient stories, clinical research, and celebrity partnerships translate into commercial outcomes
• Own the integrity of the patient experience from first impression to activation - driving alignment with product, lifecycle, and operations to ensure the funnel converts efficiently end-to-end
• Own the P&L for paid and earned acquisition - accountable for CAC, payback period, contribution margin, and revenue contribution to the category
• Define where the next growth will come from - identifying whitespace, emerging channels, and new audience bets before they're obvious
• Set acquisition targets and growth investment plans in partnership with Finance, defining the unit economics, payback expectations, and budget allocation that underpin the category P&L
• Serve as the senior voice on growth in cross-functional planning, influencing product roadmap, pricing, and GTM decisions