Responsibilities

• Own paid marketing across every channel. Currently c. 65% Meta, 30% YouTube and Google, 5% Amazon. Also exploring TikTok, CTV/TV and beyond. Our separate creator team makes the content; your team decides where it runs.
• Own the customer base and its value. Subscriber retention, early-life churn, growing lifetime-value.
• Run the email programme as a growth channel. Flows, campaigns and list strategy across 800k engaged contacts plus 500k dormant, used to retain as much as acquire and sell.
• Own the full funnel covering ads, website, offers, landing pages, email and CRO of all. Ensuring message congruency that’s c hannel, problem-solution, or persona specific.
• Analyse and report performance to the CMO. Use the latest AI to build reports covering agreed metrics.
• Build the internal team. You'll shape and grow a team around you with the CMO.

Requirements

• You've scaled a D2C subscription business, and you can show the results: what you inherited, what you changed, what happened to CAC, retention and LTV.
• A growth background (growth, performance, lifecycle) that realises acquisition and retention are one system.
• Genuinely two-sided: you can talk in depth about churn, cohorts and lifecycle as fluently as ad accounts and channel mix. If your CV is all acquisition, be ready to prove the other half.
• Hands-on with the numbers and with AI: you build your own analysis and you'd rather interrogate the data yourself than wait for someone else to produce a report.
• Confident, you love nothing more than digging into a cohort chart with the CMO to find the next thousand subscribers hiding in the numbers.
• Commercially sharp and allergic to waste: you know the difference between spend that's learning and spend that's losing.
• Comfortable owning a large monthly budget and being accountable for what it returns.
• Experience with Shopify, Klaviyo, Meta and Google is expected; Recharge, Amazon and TV are a bonus.
• Passionate about health, wellness, fitness or the outdoors, so you understand the customer whose lifetime you're growing.
• Obsessed with learning from the industry's best educators to keep your finger on the pulse of what's working right now in ecommerce.

Preferred

• Recharge, Amazon and TV are a bonus.

Benefits

• Fully remote (you must be able to prove you're a self-starter)
• Flexible working hours, but usually 9am to 5.30pm, Monday to Friday
• 25 days holiday plus bank holidays
• Team trips to Portugal
• Team meetups at events, our own Exhale festivals and the roastery
• Free coffee!
• Pension scheme