Responsibilities

• Conversion rate, average order value and online revenue, measured against target
• The online sales budget and the day-to-day trading of the site
• The conversion, organic traffic and order value forecast, and how accurate it is
• The testing roadmap, prioritised by commercial impact
• Search, merchandising and recommendations as ways to drive sales
• SEO and organic performance, including our agency relationship
• Working out which copy, imagery and guides actually help customers decide
• Investment cases for onsite development, each with a clear expected return
• Relationships with our testing, search, personalisation and reviews suppliers
• You'll lead a team of four: an Online Merchandiser, an Online Merchandising Executive, a UX Designer and a Digital Insight Analyst. They run the day to day. You set the priorities and standards, and help each of them grow.

Requirements

• 5+ years in ecommerce trading, merchandising or onsite experience, including at least 2 years leading a team
• Direct accountability for a conversion or online sales target, and a track record of being held to it
• A structured testing programme behind you that delivered commercial results, not just a high number of tests
• Experience building a forecast that feeds a wider business plan
• Confidence presenting performance and investment cases at executive or board level
• Strong analytics skills: GA4, segmentation, funnel analysis and statistical significance
• Enough technical SEO knowledge to direct the work and judge it
• The ability to brief and challenge UX work without designing it yourself
• Commercial judgement that connects onsite decisions to margin and the P&L
• Steadiness when the number isn’t going your way, and willingness to own it openly

Preferred

• Experience with considered purchases, ideally made-to-order or long lead-time products
• Familiarity with a headless stack and a modern CMS
• Experience of a business growing through a step change in revenue