Responsibilities

• Lead, empower and develop the Digital and Performance Marketing team through clear expectations, coaching, feedback and performance management.
• Build the skills, technical confidence and succession needed to create a strong and sustainable function.
• Own the standards and quality of Digital and Performance Marketing work, ensuring consistently strong delivery across the team.
• Stay ahead of developments across platforms, technology, AI, data and customer behaviour, translating them into practical improvements.
• Shape how our Digital and Performance Marketing capability and services evolve in response to changing client and market needs.
• Own and deliver a clear roadmap for Digital and Performance Marketing, turning changes in technology, AI, client news and the market into tangible improvements to our services, propositions, skills and ways of working.
• Take new or improved digital propositions from idea through to implementation, ensuring they are embedded across the team and can be confidently taken to market.
• Maintain the technical credibility to challenge thinking, guide specialists and set a clear point of view for the discipline.
• Provide senior digital strategy, technical expertise and direction on complex or high-value client work.
• Translate client objectives and challenges into effective digital approaches, bringing clarity and credible senior counsel.

Requirements

• Significant digital and performance marketing experience, with broad technical understanding and the credibility to guide and develop specialist practitioners.
• Proven experience leading people and teams, including performance, coaching, skills development and accountability.
• Strong strategic and client advisory experience, translating business and marketing objectives into effective digital approaches.
• A track record of evolving digital and performance marketing capability in response to changing technology, platforms, AI, data and customer behaviour.
• Strong commercial judgement and an understanding of how digital expertise contributes to client and agency growth.