Responsibilities

• Scalability and infrastructure: Responsible for building and scaling the playbook for growing pipeline at Zinc, the demand generation tech stack, reporting and attribution model across HubSpot and DreamData, bringing rigour to what's actually driving qualified pipeline vs what’s just noise.
• Pipeline ownership: Responsible for building and scaling the demand generation engine end to end, with direct accountability for pipeline targets, account signals, and lead generation targets, working the full funnel from first touch to sales handoff.
• Demand Generation: Building original demand generation programmes to inform prospects about the problems Zinc solves, capture their interest, and convert them into a place where when they’re in-market, they think of us.
• Demand Capture: Work with channel specialists in paid media, events, search and digital acquisition, supporting them in setting budget, targeting and channel mix to capture demand and hit pipeline goals efficiently.
• Audience Understanding: Understand which levers to pull to reach our ICP across mid-market and Enterprise customers, and build strategic relationships with partners and suppliers.
• Team leadership: Build and mentor a high-performing demand generation and field marketing team, driving the agenda forward at exec level, advocating for budgets, resource and campaigns.
• Cross-functional partnerships: Work with senior commercial and marketing leadership to set campaign targets, align stakeholders, and deliver world-class B2B marketing campaigns across on and offline channels.

Requirements

• Significant experience leading demand generation at a B2B SaaS company with roughly £40m–£60m ARR, with a track record of owning and growing a marketing-sourced pipeline number, plus extensive experience working with SDR and outbound teams.
• A forward-thinking leader: confident enabling their team to think big picture on demand generation practices for 2026 and beyond, able to translate emerging trends into a best-in-class strategy for Zinc.
• Genuinely data-informed: confident using HubSpot, DreamData and GA4 to show what's working, not just what shipped — ruthless about the metrics that drive pipeline, comfortable in the weeds of CPC, CPM, CTR with channel specialists.
• Full-funnel channel fluency: paid media, ABM, paid search, email, webinars and events, with a clear view of how each contributes to pipeline. Has owned a demand budget line and pitched for one with senior leadership.
• Direct experience understanding how creative impacts channel performance, and how to report on that to senior marketing and Commercial leadership.
• Proven ability to build or scale a team of channel owners and specialists , including hiring and developing direct reports — able to set strategy and coach, while staying hands-on with campaigns when it matters.
• Experience integrating with a wider marketing leadership team, including Brand/Content peers, so messaging and demand generation pull in the same direction.
• Excellent stakeholder management; able to operate autonomously and bring structure to ambiguity.

Benefits

• 24 days holiday + Bank Holidays + your birthday off
• £1200 annual benefits allowance (ThanksBen, from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat abroad
• 30 days to Work from anywhere
• Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption)
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to Spill Therapy
• Company socials, quarterly team socials Free Monday lunches