Head of CRM, Customer Engagement & Intelligence

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 day ago

Job Summary

Own the CRM and lifecycle strategy, clienteling expansion, and customer intelligence initiatives to drive retention, personalization, and revenue.

  • Lead cross-functional initiatives spanning marketing, operations and data
  • Scale clienteling for high-value guests and embed recognition across journeys

Job Description

Responsibilities

  • CRM, Lifecycle Engagement and Journey Orchestration
  • Evolve Belmond’s global CRM and lifecycle strategy to support the company’s business objectives.
  • Drive Belmond’s customer data strategy from a business perspective, creating a single view of the customer and improving identity resolution in partnership with the data team.
  • Design priority CRM journeys and campaigns using AI-driven clustering, segmentation, and automation,
  • Improve how Belmond captures and uses customer data in CRM, focusing on data quality.
  • Clienteling
  • Operationalize and scale Belmond’s clienteling program for high-value guests growing number and value of clienteling guest.
  • Develop outreach models that support retention, advocacy, and repeat stays.
  • Shape requirements and adoption for clienteling tools.
  • Customer Intelligence

Requirements

  • Strategic paid media or e-commerce background (luxury/hospitality experience preferred).
  • Deep expertise in CRM, lifecycle engagement, A/B testing, and optimization.
  • Must be fluent with AI, data strategy, and AI-driven personalization/campaigns.
  • Proven ability to scale clienteling for high-value guests and embed recognition across journeys.
  • Cross-functional leadership across digital, commercial, marketing, and operations.

Benefits

  • What We Offer
  • At Belmond, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests. We offer a comprehensive range of compensation, perks and benefits including:
  • Complimentary and preferred rate experiences at our iconic destinations
  • Private medical insurance and dental plans
  • Group pension plan
  • 25 days of annual leave (excludes UK bank holidays)
  • Lifestyle and employee assistance programs
  • Onsite gym facilities
  • We strive to create an environment where our employees can thrive both personally and professionally. With a commitment to your ongoing development, you’ll have the opportunity to learn and grow alongside some of the most talented individuals in the industry. Join us and be part of creating unforgettable moments for our guests, communities and each other.
  • At Belmond, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests.
Belmond logo

Belmond

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
695

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31