Responsibilities

• The strategic direction for Up World. Right now we don't have a clear 1, 3, or 5-year picture, and that makes it hard for everyone to pull in the same direction. You'll build it, get the team behind it, and keep priorities anchored to it.
• Membership growth. Up World has real brand recognition but we're not converting it into the growth rate we know is possible. You'll lead acquisition strategy across partnerships, referrals, events, content, and whatever else works, and you'll have the hustle to make things happen.
• Commercial performance. You'll hold the P&L and connect what the team is doing to revenue. If we're considering paid ads for the Accelerator, you'll know what we should spend and why.
• The team. You'll line manage Liv (Community & Ops Manager) and Abbie (Big Up Club Lead) (Liv has a direct report Nzola, who is the Community Exec). You'll know where the gaps are, develop people deliberately, and be direct when something needs to change.
• You'll report into Lottie. Lottie is passionate about Up World, but she's genuinely ready to hand it to the right person. Today she is a strategic thought partner and sounding board, not a day-to-day decision-maker.

Requirements

• A real track record in brand marketing and community, ideally across both, with experience leading a team.
• You need to be comfortable with systems, taking creative brand thinking and making it operational for a lean team.
• Commercial fluency. You can read a P&L, have a view on pricing, and connect day-to-day work to revenue.
• The hustle to make things happen. You pick up the phone, go to the event, host a fireside chat with no prep, rewrite the page yourself if it isn't good enough.
• Bold strategic instincts and the confidence to back them. If you think we're wrong about something, you'll say it fast and loudly.
• A genuine curiosity about AI and automation, specifically how to run community operations faster and smarter with a small team.
• Energy for the Up World world. You're excited about ambitious marketers, start-ups, and the craft of building brands with scrappy teams.
• A deep fascination with start up marketing and a point of view on what makes it good. Ideally you’d have a network of start up marketers already and if not, you’ve got to be buzzed about making one.

Benefits

• Our salary bands are indeed bands - we only offer at the top end on rare occasions.
• 💸 £65,000-75,000 - Part time (3 days considered)
• 🌴 25 days holiday plus bank holidays, your birthday off, and a bonus day at Christmas.
• 💪 Enhanced parental leave and pay.
• ✨ Monthly working from home budget.
• 🤝 Unlimited coaching with MoreHappi.
• 🌟 Full Up World membership.
• Our handbook is open. Read it before you apply.