Responsibilities

• Own, develop and deliver Abitas Group's communications strategy across all brands and business areas.
• Translate Group priorities into clear, measurable plans that strengthen reputation, engagement and growth.
• Act as a strategic adviser to the CEO, COO, Directors and Heads, ensuring communications activity is coordinated across the Group.
• Lead and develop a high-performing, commercially focused approach to marketing and communications.
• Lead Abitas Group's digital strategy across websites, email, social media and digital channels.
• Drive continuous improvement of B2B and B2C websites, focusing on content, user experience, lead generation and conversion.
• Own the Group's approach to SEO and AEO, improving visibility across traditional search and AI-driven platforms.
• Use audience insight and performance data to identify opportunities and continually improve results.
• Develop campaigns that generate leads, grow audiences and support sustainable growth.
• Work closely with the membership team to drive acquisition, engagement, retention and renewal.

Requirements

• Significant experience in a senior marketing, communications or integrated communications role, with responsibility for strategy and delivery.
• A strong track record of developing and delivering organisation-wide communications strategies that support growth, reputation and engagement.
• Strong commercial awareness, with evidence of using communications to deliver measurable outcomes such as lead generation, membership growth, customer acquisition or sales.
• Experience of developing and delivering integrated campaigns across multiple channels and audiences.
• Strong digital marketing experience, including websites, email, social media and customer journeys, with responsibility for improving user experience, conversion and performance.
• A strong understanding of SEO and emerging approaches to online discoverability, including AEO and AI-driven search.
• Strong analytical skills, with experience using data to set KPIs, evaluate activity and improve ROI.
• Strong PR and media relations experience, including proactive media engagement, press materials, thought leadership and reactive communications.
• Experience supporting public affairs, advocacy, influencing or stakeholder campaigns, with the ability to translate complex issues into clear messages.
• Excellent written and editorial skills, with the ability to create high-quality content for different audiences and channels.

Preferred

• Experience working in a membership body, professional association, education organisation, training provider or similar organisation.
• Experience supporting membership acquisition, engagement, retention or renewal.
• Experience marketing CPD, training, conferences, events or other paid-for professional services.
• Experience working within a multi-brand or Group structure.
• Experience of public affairs, policy communications, advocacy or campaigning within a membership, education or professional body environment.
• Experience engaging with policymakers, government, sector bodies or other influential stakeholders.
• Experience developing executive profiling, thought leadership or spokesperson programmes.
• Experience of reputation management, crisis communications or handling sensitive issues.
• Experience using CRM, marketing automation and email marketing systems such as Salesforce, Campaign Monitor or equivalent.
• An understanding of the education, boarding, safeguarding, inclusion or health education sectors.

Benefits

• 26 days holiday? Wait, description says 25 days' holiday plus bank holidays, three days at Christmas, a birthday day off, an excellent pension scheme with a 10% company contribution, phone contribution, volunteering days and private healthcare.