Responsibilities

• Act as senior adviser to rightsholders, brands, and commercial teams; lead strategy recommendations and project delivery
• Deep understanding of the commercial ecosystem, incl. rightsholders, brands, broadcasters, agencies, and fan interaction
• Expertise in direct fan commercialisation: ticketing, licensing, merchandising, and hospitality
• Role Type
• On-site • Permanent • Full-time • Mid-level Senior
• About the role
• Gemba is seeking an experienced leader who understands the Commercial and Marketing world of Sport, Entertainment and Brands, and how these areas interact. This person will lead Gemba’s work with rightsholders across Europe and the Middle East, working closely with our Research & Insights and Digital & Data teams to develop strategies that are commercially sharp, insight-led and practical to deliver.
• Act as a senior client adviser to rightsholders, brands and commercial teams across sport and entertainment
• Bring together Gemba’s strategy, research, insight, digital and data capabilities to solve complex commercial challenges
• Shape compelling, credible and achievable strategies that speak to the priorities of C-suite leaders

Requirements

• This role requires experience that may include a combination of agency, consulting or rightsholders experience in Sport, Entertainment, Marketing or a related field.
• Your previous role(s) will have involved:
• Working in rightsholder commercial and marketing functions, such as partnerships, ticketing, hospitality, licensing, merchandising, or strategy and operations
• Working with brands involved in sport and entertainment partnerships, sponsorship or fan engagement
• A proven track record leading senior client conversations, shaping strategic recommendations and overseeing high-quality project delivery
• Working across multiple functions and disciplines, ideally including research, insight, digital, data, commercial strategy and marketing execution
• Knowledge
• This role requires the ability to demonstrate:
• A deep understanding of the commercial ecosystem of sport and entertainment, including how rightsholders, brands, broadcasters, agencies and fans interact
• Specific interest or expertise in direct fan commercialisation, including ticketing, licensing, merchandising and hospitality