Responsibilities

• Own and evolve CMC Markets’ brand strategy, positioning, messaging and creative platform, ensuring the brand remains distinctive, relevant and commercially effective
• Lead the development and delivery of integrated brand campaigns across channels including TV, BVOD, digital video, social media, audio, out-of-home, content and partnerships
• Set a high creative standard, leading the briefing, development and approval of campaign concepts, brand storytelling and creative assets
• Manage CMC Markets’ sponsorship portfolio, overseeing partner relationships, rights activation, campaign integration, content creation, hospitality, governance and performance measurement
• Develop sponsorship activation plans that maximise brand visibility, audience engagement and commercial value across paid, owned and earned channels
• Create and maintain clear Ideal Customer Profiles, audience segments and customer propositions to inform campaign strategy, creative development, media planning and go-to-market activity
• Use customer research, market insight, brand tracking and campaign performance data to identify opportunities and improve marketing effectiveness
• Manage creative, media, production and research agencies, ensuring briefs are strategically robust and work is delivered on time, within budget and to a high standard
• Act as a senior brand guardian, ensuring consistency across visual identity, tone of voice, customer communications and regional marketing activity
• Partner with product and commercial teams to support product positioning, proposition development, launches and go-to-market planning where required

Requirements

• 7+ years of experience in brand marketing, integrated marketing or a related discipline, including experience in a senior leadership role
• Strong strategic and creative experience, with a proven record of developing distinctive brand platforms, compelling creative briefs and integrated campaigns
• Experience managing significant sponsorships or brand partnerships, including activation planning, rights management, stakeholder relationships and measurement
• Demonstrable experience leading major above-the-line and multi-channel campaigns from initial strategy through to production, launch and evaluation
• Strong understanding of audience segmentation, customer research, Ideal Customer Profiles and insight-led marketing planning
• Commercially minded, with the ability to connect brand investment and sponsorship activity to measurable business and customer outcomes
• Experience managing substantial marketing budgets, external agencies and complex production processes
• Confident senior stakeholder manager with the ability to influence, challenge and align teams across marketing, product, commercial, legal and compliance functions
• Experience in financial services, fintech, wealth management, investing or another regulated industry is advantageous
• Experience delivering TV, BVOD or other large-scale broadcast campaigns is a strong advantage