Head of Brand Partnerships, PR & Social 12 Month FTC
Manchester, UK (Unknown)
Posted 3 weeks ago
Job Summary
Own the Debenhams consumer PR strategy and drive standout media coverage, partnerships, and influencer activity while aligning with the brand narrative and proving ROI.
- Define and execute major PR initiatives around brand moments
- Lead partnerships and influencer programs to expand reach
- Manage agency relationships and measure impact
Job Description
Responsibilities
- Own the consumer PR strategy for the Debenhams brand, building awareness, relevance and positive conversation.
- Identify the stories, moments and opportunities that can generate standout earned media coverage.
- Build strong relationships with key fashion, beauty, home, lifestyle and consumer media.
- Lead our PR agency relationships, ensuring clear objectives, brilliant execution and strong ROI.
- Develop proactive PR plans around key brand moments, launches, partnerships and commercial priorities.
- Work closely with the Brand Director and wider Communications teams to ensure brand PR is aligned with the broader Debenhams narrative.
- Identify opportunities for senior brand spokespeople, thought leadership and commentary where relevant.
- Own press events, media moments, launches and brand experiences.
- Monitor brand sentiment, coverage and share of voice, using insight to shape future activity.
- Support reactive PR and reputation management where required.
Requirements
- Significant senior experience across PR, partnerships, influencer, social or brand activation, ideally within fashion, beauty, retail, lifestyle or another consumer-led business.
- Strong consumer PR experience and an excellent understanding of the UK media landscape.
- A strong network across media, talent, creators, brands and agencies.
- Proven experience developing high-impact brand partnerships.
- Deep understanding of influencer and creator marketing.
- Experience leading social strategy across major consumer platforms.
- Experience creating standout events, launches and experiential activations.
- Strong commercial judgement and experience managing meaningful budgets.
- The ability to connect brand activity to measurable business outcomes.
- Brilliant relationship-building, influencing and negotiation skills.
Debenhams Group
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
