Head of Brand Partnerships - 12 Month FTC

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 weeks ago

Job Summary

Own and drive NEXT brand partnerships for digital advertising, shaping strategy, negotiating multi-million budgets, and leading a cross-functional team to deliver multi-category activations.

  • Define and execute the partnerships strategy across digital channels.
  • Lead budget pitches and secure multi-million-pound co-funded media funding.
  • Manage a team and stakeholders to hit ROAS and KPI targets across Sports, Home, Fashion, and Beauty.

Job Description

Responsibilities

  • Lead and maintain the seasonal and annual brand partnerships strategy for digital advertising across NEXT owned and paid media channels.
  • Pitch, negotiate, and secure brand-funded and co-funded marketing budgets exceeding £5m annually.
  • Drive incremental sales and meet campaign KPIs including NEXT internal LTV metric.
  • Oversee end-to-end partner activations across Sports, Home, Fashion, and Beauty categories in alignment with brand tiering guidelines.
  • Lead digital marketing strategy and execution for key wholly owned and licensed brands.
  • Brief, align, and direct internal stakeholders (Product, Trade, Creative Production, Finance, PR, Social) and external media agencies to ensure campaign alignment.
  • Managing 2 Brand Partnership Managers and leading a wider team of 9, you will provide the senior decision making capability needed to hit brand investment targets, return on ad spend and sustain brand commitments without interruption.

Requirements

  • Extensive experience in digital performance media, agency account leadership, or client-side brand partner management.
  • Proven track record of pitching for and securing multi-million pound media co-funding budgets from retail and consumer brands.
  • Strong commercial acumen and numerical capability, with proven success in managing P&L targets, forecasting and analysing campaign ROI.
  • Comprehensive knowledge of digital media channels.
  • Exceptional stakeholder management skills with the ability to build collaborative relationships across internal execution teams and senior brand executives (CMOs/CCOs).
  • High level of organisational, time management and project management skills, capable of delivering complex multi-channel campaigns under tight deadlines.
  • Strategic problem solver able to effectively balance shopper experience, brand goals, and NEXT commercial priorities.
  • Experienced team leader adept at coaching direct reports and managing virtual cross functional teams.
  • Must be comfortable with national travel as this role requires travel to Head Office in Leicestershire and to London for brand meetings.

Benefits

  • 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
  • Company performance based bonus
  • Sharesave scheme
  • On-site Nursery available; OFSTED outstanding in all areas
  • 10% off most partner brands & up to 15% off Branded Beauty
  • Early VIP access to sale stock
  • Access to fantastic discounts at our Staff Shops
  • Restaurants with great food at amazing prices
  • Access a digital GP and other free health and wellbeing services
  • Free on-site parking
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Next

3.5 Glassdoor

At Next we never underestimate what we can do. Bring your energy, play to your strengths and never shy away from change. Push yourself and back others. Make things happen that will be bigger and better than before. Come and work for one of the UK’s biggest retailers. It is everything you could imagine, and so much more. We’re constantly innovating, constantly working on something new and constantly creating more and more exciting new products, which means no day is the same, and no day is dull. Whether you take up a role in making furniture with our lively warehouse team or join our team of superhuman developers and tech engineers, you’ll be rubbing shoulders with some of the most talented people in the country, who not only work hard but play hard too.Let's take it on.

Founded in 1982
Enderby, England, GBR
26K employees (1,588 in marketing)
63% recommend to a friend
74% CEO approval

Marketing Team

Marketing Team Size
838 (3% of company)
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
4

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Traffic Signals

Monthly Visitors
32.9M
Monthly Google Ads Budget
$135.5K
Traffic Source Mix
Search
49%
Direct
45.9%
Referral
3.3%
Social
1.1%
Paid
0.6%

Headcount Trend

Current headcount: ~25.9K

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Head of Brand Partnerships - 12 Month FTC

Next · London, UK · Hybrid