Responsibilities

• Strategy & Portfolio Ownership: Define and implement overarching brand strategies that align directly with core business growth goals.
• Master Campaign Orchestration: Own the brand marketing calendar for our target brands coordinating cross-channel campaigns across editorial, video, audio, subscriptions, and events.
• Team Leadership & Culture: Build, mentor, and line-manage a new core team of Brand Managers, fostering a collaborative, hands-on environment.
• Campaign Delivery: Translate brand strategies into creative, memorable campaigns that generate real cut-through and cement brand equity.
• Performance & Governance: Establish brand KPI frameworks to track, optimise and improve brand performance while ensuring consistent brand identity and tone of voice across all touchpoints.

Requirements

• Senior Brand Leadership: Proven track record in a senior brand marketing role within a multi-brand or multi-stakeholder organisation (media/publishing experience is a plus, but not essential).
• Strategic to Execution Flexibility: Success in building brand strategies from scratch alongside a track record of rolling up your sleeves for hands-on campaign delivery.
• Cross-Functional Influence: Exceptional communication skills with demonstrated success partnering with non-marketing specialists (like editorial or product teams) and influencing senior stakeholders.
• Data-Driven Approach: Experience establishing and tracking brand KPI frameworks to measure clear business impact over time.
• People Management: Direct line-management experience with a passion for building, mentoring, and developing a high-performing team.

Benefits

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Financial wellbeing – Access Stream, our app for managing your finances, pay, rewards and benefits all in one place
• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.