Head of Brand Marketing (EMEA)

London, UK (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 days ago

Job Summary

Lead the EMEA brand and marketing strategy, owning planning, execution, team leadership, and cross-functional partnerships to drive awareness, activation, and sales across the region.

Job Description

Responsibilities

  • Contributing to the development and leadership of the EMEA business as a member of the regional management team, helping to shape and implement the business strategy.
  • Developing and managing the execution of the EMEA marketing plan, activity calendar and budget to support the overall business strategy, creating the most exciting brand on the planet and supporting the achievement of our sales objectives.
  • Managing 3 direct reports, and inspiring and coaching for performance.
  • Acting as the main point of contact for our sales and operations team on all things brand / marketing.
  • Working with the sales team to drive performance across our varied customer base.
  • Tracking and driving performance of our growing grocery estate, ensuring we remain a preferred partner for all our customers.
  • Tracking and evaluating marketing activity against agreed targets, including awareness, conversions and sales.
  • Tracking and analyzing consumer and category data, spotting trends to guide strategy and develop the NPD pipeline for the EMEA business.
  • Working closely with the sales team, providing category management data and insight to guide plans and initiatives to drive channel dominance.
  • Supporting the global brand team (based in the same office) in the delivery of global brand activations.

Requirements

  • Key Skills needed include: Having a background in brand, strategic thinking and commercial acumen, with the ability to set a clear direction and build plans that drive MF towards our goals and ensure every marketing £ is working hard.
  • Being insights driven and able to collate and analyse multiple sources of data to shape strategy and deliver powerful results.
  • Possessing a creative flair that brings magic to every touchpoint and activation.
  • A deep understanding of the FMCG landscape, the plant-based category and how to drive performance across a number of channels.
  • Being passionate about innovation, creativity, sustainability and the Minor Figures brand.
  • Having the ability to adapt to changes and able to see the big picture but with a pragmatic and flexible approach to delivery.
  • Demonstrating an open and collaborative nature, developing and nurturing key internal and external partnerships.
  • Delivering leadership skills that support our energised and passionate marketing team.

Benefits

  • 25 days of annual leave + local German holidays. Up to 5 days annual leave rollover to the following year
  • Private Health Insurance
  • Statutory pension contribution through Nest
  • Employee share options scheme, available to all full time employees.
  • 1 additional day off to protest, volunteer, attend a demonstration
  • Plenty of coffee and oat m*lk! YAY!
  • Vegan lunch & snacks when you are in the office
  • Staff discount 30% off on all orders
Minor Figures logo

Minor Figures

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
717

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31
Minor Figures logo

Head of Brand Marketing (EMEA)

Minor Figures · London, UK · Remote