Responsibilities

• Leading our brand strategy – building brand awareness, strengthening market presence and ensuring a consistent experience across every touchpoint
• Driving growth – delivering impactful marketing campaigns that support member acquisition, retention and commercial objectives
• Championing our story – bringing our purpose, values and community impact to life for members, colleagues, brokers and wider stakeholders
• Enhancing our digital presence – ensuring our website, social media and digital channels effectively engage audiences and support business goals
• Leading and developing a high-performing team – creating an environment where creativity, collaboration and continuous improvement thrive
• Building strong partnerships – working closely with senior leaders, external agencies, community partners and industry stakeholders
• Using insight to shape decisions – leveraging market trends, customer insight and performance data to continuously improve marketing effectiveness

Requirements

• Significant experience in a senior marketing, communications and brand leadership role
• A strong track record of developing and delivering integrated marketing strategies that drive measurable business outcomes
• Experience leading and developing successful marketing teams
• Strong digital marketing expertise across multiple channels
• The ability to balance commercial objectives with exceptional customer outcomes
• Experience managing agency relationships, budgets and large-scale campaigns
• Excellent stakeholder management skills with the credibility to influence at Executive and Board level
• Experience within financial services or another regulated consumer environment would be advantageous
• Marketing: 2 years (required)

Benefits

• Competitive salary of £80,000 – £90,000 (dependent on experience)
• Hybrid working, with a minimum of 3 days per week based at our Head Office
• 25 days holiday plus bank holidays, with the option to buy additional leave
• Contributory pension scheme with generous employer contributions
• Annual bonus scheme linked to both personal and Society performance
• Life assurance for added peace of mind
• Health and wellbeing support, including access to an Employee Assistance Programme and wellbeing initiatives
• Colleague discount and savings platform, offering a range of retail and lifestyle benefits
• Ongoing opportunities for professional development and career growth
• A supportive culture where you can be yourself and thrive, guided by our values: Be Better, Be Trusted, Be Yourself