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388 marketing jobs

4 months ago

Director, GTM Business Architecture

Twilio

USA (Remote)Full time$171K/yr – $252K/yr

All GTM roles in the US with a remote work arrangement

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All GTM roles in the US with a remote work arrangement

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Twilio

Director, GTM Business Architecture

USA (Remote)

$171K/yr – $252K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

Job Summary

Drive GTM process design and transformation with a senior practitioner focus on AI, data integrity, and cross-functional change.

Own GTM process design and cross-system integration.
Must-have: 10+ years in GTM Ops/ consulting with people management, Salesforce and GTM tools.
Standout: Executive-level influence and Voice of the Field programs to shape the roadmap.

Job Description

Responsibilities

Process Design: Drive the design of new GTM capabilities and systemic process enhancements. You will audit existing sales motions to pinpoint bottlenecks, then architect the "to-be" state for specific workflows to ensure our tech stack is a force multiplier for the field, not a hurdle.Optimize for rep productivity, data integrity, and customer experience.
Corporate Transformation: Serve as the primary GTM stakeholder representative into company-wide system and business process transformations (e.g., CRM migrations, tool integrations, or Billing system overhauls).
AI & Innovation: Architect the GTM AI roadmap. Identify and define the requirements for GenAI capabilities that automate manual tasks and provide predictive insights to the field.
Data Integrity : Collaborate with Data Engineering to ensure process design supports clean, automated reporting and data integrity
Requirements Governance: Lead the definition of business requirements, process flows, and user stories (the “What” + the “Why”); partnering with ET who owns the functional design and technical feasibility (the How”). Ensure that what Enterprise Tech builds is exactly what the business needs.
Strategic Intake & Prioritization : Establish and lead a formal intake and prioritization framework to rank field requests. You will trade-off field requests against technical debt and strategic imperatives, ensuring the engineering team is always focused on the highest-ROI drivers for the GTM organization
UAT & Quality: Own the User Acceptance Testing (UAT) framework. Ensure no tool or feature launches unless it meets the "Field-Ready" standard.
Tooling Roadmap: Manage the prioritization of the GTM tech stack, balancing "keep the lights on" fixes with "game-changing" innovations.
VOTF Leadership: Design and lead "Voice of the Field" programs to gather grassroots feedback from sales, specialists and partner GTM orgs. Synthesize this feedback into actionable roadmap items.
Change Management: Lead the launch strategy for new capabilities, partnering with Enablement to ensure high adoption and measurable ROI.
People Management: Attract, develop, and lead a small, elite team of Business Architects/Analysts.
Executive Influence: Act as a trusted advisor to VP/SVP leaders in GTM and Enterprise Technology, navigating conflicting priorities to drive a unified GTM vision.

Requirements

Experience: 10+ years in GTM Operations, Business Systems, or Management Consulting, with at least 2+ years of people management.
Think like a Sales Person: proven ability to understand sales and how to design for productivity
Systems Fluency: Deep expertise in the Salesforce ecosystem and integrated GTM tools (Clari, Gong, Outreach, etc. or similar). Capable of translating business needs into business logic and technical concepts while relying on ET for system architecture, configuration and implementation.
Shaping AI strategy for revenue organizations: Proven experience identifying and defining high-impact AI use cases for both customer-facing growth and internal GTM efficiency; expert at building business cases, quantifying success metrics, and driving adoption.
The "Driver" Persona: You don\'t wait for permission. You identify friction, get people aligned, build a business case for a solution, and see it through to implementation with cross-functional teams..
Communication & Influence: Exceptional ability to simplify complex technical concepts for executive audiences and translate vague business "wants" into precise technical "needs.". Ability to lead through influence, drive change and build cross-functional alignment at all levels of the organization.
Scale Mindset: You build for where the company will be in 2 years, not just where it is today.

Preferred

- Shaping AI strategy for revenue organizations: Proven experience identifying and defining high-impact AI use cases for both customer-facing growth and internal GTM efficiency; expert at building business cases, quantifying success metrics, and driving adoption.
- The "Driver" Persona: You don't wait for permission. You identify friction, get people aligned, build a business case for a solution, and see it through to implementation with cross-functional teams..
- Communication & Influence: Exceptional ability to simplify complex technical concepts for executive audiences and translate vague business "wants" into precise technical "needs.". Ability to lead through influence, drive change and build cross-functional alignment at all levels of the organization.
- Scale Mindset: You build for where the company will be in 2 years, not just where it is today.

Benefits

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio

3.7 Glassdoor

Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

Founded in 2008

San Francisco, California, USA

6.6K employees (419 in marketing)

www.twilio.com/en-us?utm_source=linkedin&utm_medium=social&utm_term=corpcomms&utm_campaign=button&utm_content=button

64% recommend to a friend

70% CEO approval

Salaries

Posted range

$171K/yr – $252K/yr

Taken straight from the job posting.

See all Twilio salaries

Marketing Team

Marketing Team Size

307 (5% of company)

Median Career Experience

12 years

Median Tenure

4.4 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

James Grover

Senior Manager, Talent Acquisition - GTM, Operations & Marketing

At the company for 5 years 3 months

Marketing Leadership

Chris Koehler

Chief Marketing Officer

At the company for 2 years 3 months

Disha Rustogi

VP of Product Marketing

At the company for 1 year 7 months

Adam Morgan

VP of Brand

At the company for 1 year 11 months

Vanessa Thompson

Vice President, Revenue and Growth Marketing

At the company for 8 years 7 months

Funding

Total Funding

$614.4M

Last Raise

$378.2M

Post IPO Equity, 5 years ago

Funding History

Jul 2021
Post IPO Equity • $378.2M
Mar 2017
Post IPO Equity
Aug 2016
Post IPO Equity

Traffic Signals

Monthly Visitors

4.4M

Monthly Google Ads Budget

$357K

Traffic Source Mix

33.5%

Direct

57%

Referral

8.1%

Social

0.5%

Paid

0.7%

Headcount Trend

Current headcount: ~6.6K

Recent News

Shareholders Can Be Confident That Twilio's (NYSE:TWLO) Earnings Are High Quality

Nov 7, 2025 • Yahoo Finance

5 Revealing Analyst Questions From Twilio’s Q3 Earnings Call

Nov 5, 2025 • Yahoo Finance

Twilio, IBD Stock Of The Day, Near Buy Point After Earnings Gap-Up

Nov 5, 2025 • Investor's Business Daily

Links

www.twilio.com/en-us?utm_source=linkedin&utm_medium=social&utm_term=corpcomms&utm_campaign=button&utm_content=button

X (Twitter)

Crunchbase

Responsibilities

Process Design: Drive the design of new GTM capabilities and systemic process enhancements. You will audit existing sales motions to pinpoint bottlenecks, then architect the "to-be" state for specific workflows to ensure our tech stack is a force multiplier for the field, not a hurdle.Optimize for rep productivity, data integrity, and customer experience.
Corporate Transformation: Serve as the primary GTM stakeholder representative into company-wide system and business process transformations (e.g., CRM migrations, tool integrations, or Billing system overhauls).
AI & Innovation: Architect the GTM AI roadmap. Identify and define the requirements for GenAI capabilities that automate manual tasks and provide predictive insights to the field.
Data Integrity : Collaborate with Data Engineering to ensure process design supports clean, automated reporting and data integrity
Requirements Governance: Lead the definition of business requirements, process flows, and user stories (the “What” + the “Why”); partnering with ET who owns the functional design and technical feasibility (the How”). Ensure that what Enterprise Tech builds is exactly what the business needs.
Strategic Intake & Prioritization : Establish and lead a formal intake and prioritization framework to rank field requests. You will trade-off field requests against technical debt and strategic imperatives, ensuring the engineering team is always focused on the highest-ROI drivers for the GTM organization
UAT & Quality: Own the User Acceptance Testing (UAT) framework. Ensure no tool or feature launches unless it meets the "Field-Ready" standard.
Tooling Roadmap: Manage the prioritization of the GTM tech stack, balancing "keep the lights on" fixes with "game-changing" innovations.
VOTF Leadership: Design and lead "Voice of the Field" programs to gather grassroots feedback from sales, specialists and partner GTM orgs. Synthesize this feedback into actionable roadmap items.
Change Management: Lead the launch strategy for new capabilities, partnering with Enablement to ensure high adoption and measurable ROI.
People Management: Attract, develop, and lead a small, elite team of Business Architects/Analysts.
Executive Influence: Act as a trusted advisor to VP/SVP leaders in GTM and Enterprise Technology, navigating conflicting priorities to drive a unified GTM vision.

Requirements

Experience: 10+ years in GTM Operations, Business Systems, or Management Consulting, with at least 2+ years of people management.
Think like a Sales Person: proven ability to understand sales and how to design for productivity
Systems Fluency: Deep expertise in the Salesforce ecosystem and integrated GTM tools (Clari, Gong, Outreach, etc. or similar). Capable of translating business needs into business logic and technical concepts while relying on ET for system architecture, configuration and implementation.
Shaping AI strategy for revenue organizations: Proven experience identifying and defining high-impact AI use cases for both customer-facing growth and internal GTM efficiency; expert at building business cases, quantifying success metrics, and driving adoption.
The "Driver" Persona: You don\'t wait for permission. You identify friction, get people aligned, build a business case for a solution, and see it through to implementation with cross-functional teams..
Communication & Influence: Exceptional ability to simplify complex technical concepts for executive audiences and translate vague business "wants" into precise technical "needs.". Ability to lead through influence, drive change and build cross-functional alignment at all levels of the organization.
Scale Mindset: You build for where the company will be in 2 years, not just where it is today.

Preferred

- Shaping AI strategy for revenue organizations: Proven experience identifying and defining high-impact AI use cases for both customer-facing growth and internal GTM efficiency; expert at building business cases, quantifying success metrics, and driving adoption.
- The "Driver" Persona: You don't wait for permission. You identify friction, get people aligned, build a business case for a solution, and see it through to implementation with cross-functional teams..
- Communication & Influence: Exceptional ability to simplify complex technical concepts for executive audiences and translate vague business "wants" into precise technical "needs.". Ability to lead through influence, drive change and build cross-functional alignment at all levels of the organization.
- Scale Mindset: You build for where the company will be in 2 years, not just where it is today.

Benefits

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.